Art is dynamic. It’s a field that has continued to change and shift over the years, and while the overarching objective remains the same, the channels through which artists get their message across have shifted significantly.
Today, one of the easiest and most reliable ways through which artists can work is with advanced technology. And among these advanced technology forms, we have video art. These art forms have been lauded for their ability to provide a much deeper sense of a relationship between viewers and the artists.
But, how do they do this, and how can you as an artist take advantage of them? We’ll look into these dynamics in this article.
Chronicling The Rise of Video Art Installations
Video art is pretty much what you think it is – the ability for an artist to take their work and essentially represent it in the form of a video. When it comes to contemporary art, video art installations have pretty much become one of the easiest and most effective variants available.
Think about it – back in the day, people used to watch videos only for the consumption value. You could check out Foster Brooks videos or a Garrett Foster video and enjoy their art directly. But, no one really thought that it was possible for traditional artists to also take this technology and use it to convey their message.
Today, the concept of video art covers a very broad range of attributes and practices and uses digital technology, video cameras, and editing tools to create immersive pieces of art.
From what many know, video art installations blew up in the middle of the 20th century. And, thanks to advancements in technology, these art forms have continued to be immensely popular.
The Components That Make Video Art Unique
Generally, video art comes with several critical characteristics. Some of these include:
They Can Break The Bonds Of Time
With a video art form, you don’t necessarily need to be bound by time. Thanks to the use of the temporal dimension, artists are now able to share their messages more effectively and draw emotions from their audiences.
Advancements in Multimedia Have Pushed It
Improvements in lighting, sound, and more allow artists to achieve a much more holistic approach to work, which also improves the quality of their output.
Test What Will Work For You
Video art also provides an impressive opportunity for artists to experiment with the different media available to them.
How Technology Made Art More Accessible And Creative
Now, you might be asking yourself why video art has become so prominent. Well, it only has to do with technological advancements:
Art Evolves With Technology
Easily the most significant thing you should know about video art is the fact that it moves at the same pace as technology. And as technology itself continues to shift and grow, so has video art.
They Offer An Immersive Experience
With video art, you have a much better chance of engaging your audience and making them feel more like a part of your work. This aids your mission and provides a much more effective standard for you as an artist.
The Landscape Isn’t An Island
Video art doesn’t stand alone – you can easily adapt it and integrate it with other forms of art – performance, digital media, etc.
Immersive LED Screens & Their Use For Art Installations
Next, it’s important to focus on a critical part of the merge between art and technology – the phenomenon of the immersive LED display.
As we all know, the entire point of art is to keep people engaged enough so you can pass your message across. And, in more ways than one, the immersive LED display is just what you need to do this.
With an immersive LED screen, you have a massive visual display option that uses Light Emitting Diodes (or LEDs, as they’re called) to create an enthralling visual experience. Immersive LED displays are bright, they feature optimal resolutions, and even incorporate very vibrant color options. And with their ability to cover so much in terms of space and distance, you can pretty much rest assured that you will be able to achieve a great deal with them.
So, you might be thinking – how does an immersive LED display and art come together? Here are a few reasons why these displays are so ideal:
They Hit The Technical Marks
Since we’re talking about video technology, you should immediately see that things like colors and brightness will be important overall. Well, with immersive LED displays, you have the perfect products that help you to optimize brightness as much as possible.
As an artist, you want to showcase your work with the highest amount of clarity possible. Immersive LED screens allow you to do this and much more.
The Form Factor Is In Your Factor
As we said earlier, immersive LED displays are large and can be fitted to support continuous visual surfaces. If you want to create a display option that pretty much engulfs your audience, then these are the displays to work with.
We should also note the fact that immersive LED displays provide an opportunity for you to enjoy flexibility with your style of content. Whether you’re sharing your art in the form of images, text, or even motion graphics, these displays support them all.
Bring Your Audience Into Your Work
The best way for you to engage people is to interact with them. And, immersive LED screens make it possible for you to incorporate interactive technologies that allow your audience to truly engage in your work and get better value from it.
Use The Displays Anywhere
It doesn’t matter where you are. As long as you’re looking to engage people, then an immersive LED display can work for you.
Change Your Content When You Want
Thanks to the magic of content management systems, immersive LED screens make it possible for you to make changes to what you’re showing when and how you want to.
Show Your Art, Protect The Environment
We should also point out the fact that these screens are very energy-efficient. So, you shouldn’t be scared of using them in large-scale exhibitions. Whether in or outdoors, you can make use of these screens. And in an industry that is becoming more eco-conscious, being able to align with these values should lend more credibility to you as an artist.
Video Art As A Platform For Social Impact
These days, one of the most prominent areas where we see artists is when they lend their voices to social issues. From tackling racial relations to talking about economic inequality, artists have been vocal about their displeasures with the current state of things.
And, if you’re an artist with a strong passion for this, you might be wondering how video art for social change can work. Here are some interesting pointers about the dynamics between both:
At the very beginning, it is important to note that art allows you to take an issue and bring it to the forefront of people’s attention. To do this, you can take advantage of two major concepts
With video art, you can capture peoples’ eyes with stunning and captivating visuals that explain these social issues to people and help them come to an even better understanding.
A compilation of videos alone can easily make a proper documentary. Share real-life testimonials, show footage that conveys your message, and much more.
Build Empathy Among Your Viewers
The first step towards changing a perspective is to foster empathy. And with video art, you have different ways to achieve this
Take Issues From A Human Level
By strategically humanizing an issue, you can use visual storytelling to portray the different experiences that others have had and draw out that empathy that makes other people feel more connected to the storyline.
Go Across Borders
Use art to get people to feel more connected to your story, and shared human experiences allow them to see that many of these issues are universal.
Art For Advocacy & Progress
Besides just highlighting social issues, video art can also provide an opportunity for people to come together and find progressive ways forward. Here are some insights into this:
Spurring People To Take Action
Video art can provide that jolt that people need to not just feel deeply about a social issue but to also get involved and to participate. Whether it’s to join organizations, to gather in protest, or anything else, video art can help convey the message of action.
Sharing Possible Ways Forward
Apart from just drawing attention to the problems, video art can also share some possible solutions and progressive steps in the right direction as we all look to effect change in our society.
Improving Video Art Through Advanced Technology
As we said earlier, the prospects for video art continue to look better as technology advances. And today, we’ve seen so much in terms of technological advancement that suggests even more development to come in the space.
So, what are the concepts that artists can capitalize on today to enhance the quality of their video art?
Augmented & Virtual Reality For The Win
First and foremost, we should point out the potential for virtual and augmented reality. Known simply as VR and AR respectively, both concepts provide an opportunity for you to immerse your audience into your work even more and engage them better.
These two are the future of display. And, understanding how they work can set you significantly ahead.
Technologies For Improved Interaction
If you’re looking to improve your ability to interact with your audience, then you can take advantage of sensors and gesture recognition.
Sensors essentially help your art to respond to actions taken by your audience. With gesture recognition technology, you can incorporate different intuitive interactions for viewers, allowing them to control specific parts of your video art.
Machine Learning & Artificial Intelligence
The wave of AI and ML in the world today has washed over every industry. And art has been no different. With AI and ML, you can improve different parts of your video art – from content development to analysis and refinement.
All in all, the goal is to learn how to create better art that your audience will find even more appealing.
Use Projection Mapping To Expand Your Field
Recently, we’ve seen a lot of growth in the use of projection mapping. These technologies make it possible for you to share your content on irregular surfaces without necessarily suffering any lags or defects. So, if you want to create something dynamic and appealing at the same time, you should give this technology some consideration.
Get Futuristic With Holograms
Remember those holographic projections you used to see in sci-fi movies? Well, they’re becoming more of a reality than just some fad. These three-dimensional forms of content can provide an even more appealing display, and you can take advantage of them.
Video art has been a phenomenal addition to the art world. And with technology still very much advancing, there’s so much that needs to be explored here.
Fortunately, we at NSE LED Cloud are at the forefront of this development. And if you’d love to learn more, feel free to reach out to us.