Having a LED wall does not guarantee higher engagement, more hands-on participation, or even high-rise revenue. The content you put out on your wall, however, has the potential to do the trick. 83% of customers recall content on display technologies like LED walls and other types of electronic signage.
Aside from the customer recall rate, digital signage boosts brand awareness by 47.7%, and 42% of viewers prefer to shop at stores with LED video displays. Consumers are becoming more aware of LED wall content, and they would prefer to dine at restaurants with exciting LED displays and attend events that use such content to light the room.
As the rate of consumer adoption of digital signage increases, so does the rate of businesses integrating this modern advertising and communication method into their operations. If you are considering utilizing LED screens for your content but are unsure what to display, here are 50 creative ideas for LED wall content to keep your audience on their toes. Read on!
What Is LED Wall Content
LED walls are large-format digital displays with different LED panels used in various events, trade shows, and concerts to display digital content. LED walls include various media types like text, images, videos, and animations.
The goal of displaying content in events, trade shows, or concerts is to catch the audience’s eyes and engage them. Some examples of content you can showcase include a 3D LED display representing your brand story and social media short videos to animated content.
This type of content will create a truly unforgettable experience that will draw a new audience in, make them engage with the ongoing activities, and even keep them on the radar in case of upcoming events. Throughout the years, hardly anyone can do half of the job manufacturers do to improve LED walls. They are now more compact, with higher resolutions and vibrance.
Benefits of Using LED Walls for Your Content Display
Below are some of the benefits you will get for creating LED wall content, including the following;
With the new and improved LED display options on the market currently, individuals and businesses who use LED walls are getting value for the money they spend. The customizable size, first-grade cabinet materials, and high-resolution screens create a memorable experience for viewers.
Flexibility as a benefit helps in customizing the walls according to the size and shape of the venue. You can also update the content easily, making them an ideal option for events requiring dynamic or interactive visual displays.
Branding and Advertising
Regarding branding and advertising, LED walls have proven themselves worthy, are more engaging, and boost revenue fast because they provide a high-impact visual display that effectively promotes a brand or product.
Information Display and High Energy-Efficiency
You can use LED display walls to ensure event attendees and visitors get the right information on event schedules, maps, and directions. The high-contrast displays of LED walls make it easy for them to read and follow the information.
Also, when comparing LED walls to other digital displays, you will find they are energy-efficient and consume less power, making them a more sustainable option for businesses, individuals, and event organizers.
Benefits of Using LED Walls for Content Display. Photo Credit: Ingrammicro
Animation Ideas for LED Wall Content
1. Motion graphics
Motion graphics, also known as graphics with movement, came into existence in the mid-20th century and changed the discipline of graphic design. Before the existence of motion graphics, the goal of graphic design was to produce static graphics.
Creatives refer to motion graphics as the act of turning text and design elements set into movement. When you hear about motion graphics, what should come to your mind are short pieces of animation that entertain or pass information and not a full-blown animated movie.
2. Explainer videos
A study conducted in 2020 confirmed that 84% of consumers get convinced to buy a product or service with the help of an explainer video. Also, attaching an effective explainer video to the landing page of a company’s website helps boost the conversation rate of sales by 80%.
The best way to explain an explainer video is as a short film that focuses on conveying how a particular thing works in a simpler yet engaging way. Most organizations use them as marketing tools to showcase the various benefits of a product and service and boost the organization’s sales.
3. Animated logos and slogans
A logo is a visual identification of your brand that shows what your company/product is all about and makes it easier for your customers to recognize and connect to your brand. However, it’s important not to leave out what makes your company different from competitors when animating your logo.
4. Animated text
Text animation is creating text and letters that move from one point to another. You can utilize different types of special effects with text animation, similar to three-dimensional and two-dimensional effects.
5. Animated Dance Floors
Animations are intuitive and intriguing. They engage the audience’s sight and hearing senses. Try displaying animated dance floors if you want feel-good and more playful LED video wall content. Create 3D characters making groundbreaking moves on the dance floors.
Also, if you want to use it on advertising LED screens, you can program the characters to stop at intervals and talk about your product or service. However, do not force. Ensure the ad is short, sweet, and blends with the mood.
Interactive Ideas for LED Wall Content
6. Polls and quizzes
Polls and quizzes are two interactive ideas used to interact with an audience. You can use polls to collect opinions and feedback from your audience. It involves asking your audience questions whereby they will answer from available options or provide their own.
During presentations or events, polls can help you engage with attendees, get product or service feedback, and know if they understand the topic.
Quizzes, on the other hand, involve asking your audience questions so they can answer from predefined answers or provide their own. The difference is that the audience scores in quizzes, not polls.
7. Social Media Walls
Social media walls are among the best ways of engaging customers with your brand. It can be seen as free social media marketing because as your customers share the posts appearing on screen, they engage with your brand and make it known to their followers.
Whenever you post on any social platform, use relevant hashtags to connect your post to the topic and make your post be seen by the people using it.
In short, hashtags make your post go viral. However, it doesn’t mean you should go ahead and use hashtags that are not related to the topic you posted, and it will only cost more harm than good to your post.
9. Live Tweet Walls
Another type of social media marketing tool is live tweet walls that allow you to collect content according to some criteria from Twitter and attach them to your website or showcase them for outdoor LED display. Also, it gives you options for moderation and custom branding, which allow you to showcase content that resonates with your brand image and message.
10. Interactive games
As the name implies, these games involve active participation among the players, interacting and communicating with each other while playing. It can be digital games like candy crush and Fortnite and non-digital games like Monopoly, Scrabble, and Chess.
Mainly, individuals use interactive games for entertainment purposes. However, you can also use them for other purposes like education and training, promoting social interaction, and developing critical thinking skills.
Video Ideas for LED Wall Content. Photo Credit: AV Magazine
Video Ideas for LED Wall Content
11. Live Streaming
Most social media platforms offer this feature to their users, and what it does is that it allows brands and users to present to their audience in real-time. Users love this because, unlike traditional broadcasting, live streaming allows viewers to engage by liking, commenting, and sharing.
12. Product videos
People learn and remember fast from what they watch, and that’s why brands are now using product videos as part of their marketing tools. A product video is an explainer video that talks about a product and explains the benefits of that product and how it will solve your customer’s pain point.
When using a product video, make sure that the explanation of your product is detailed so that you won’t confuse your customers, and also make sure that what you said in the video is what your product is all about.
13. Brand story videos
Having a brand story video will help explain to your potential client or customers your company value, what your business does and how it’s different from other businesses, and how you plan on solving the pain point of your customers.
It will help you relate to your client or customers more personally and make them connected and loyal to your brand.
14. Customer testimonials
Every brand or business needs a positive review from clients and customers. Hence, customer testimonials refer to a customer endorsing your brand by vouching for your product and services, but this can only come when the customer is satisfied.
Nothing brings more customers than when a potential customer hears from another customer that your product is the best and works effectively.
15. Event highlights
Event highlights are the most important and memorable part of an event, and they can also be the summary of what happened in an event. Event highlights can take any form, like videos, photo albums, or even a written summary that documents the noteworthy aspect of an event.
You can use event highlights to display mind-blowing clips from it to the public so it can reach a wide range of audiences that missed it, letting them know how the last event went. The management can also use it to know how successful the event was and plan events.
Graphic Design Ideas for LED Wall Content
An infographic is a visual presentation of information in a chart, graph, or other image accompanied by minimal text intended to give an easily understood overview, often of a complex subject. To explain infographics further, it’s a collection of images, data visuals like bar graphs and pie charts, and small texts that makes the topic easier to understand.
17. Charts and Graphs
A visual representation of data that assists in illustrating and communicating information effectively and efficiently is known as a chart and graph. Charts and graphs enable you to break down cumbersome data for people to understand the information.
We can break down charts and graphs into pie charts, area charts, bar graphs, and line graphs. You can use charts and graphs for your reports, presentation, and publication.
Maps describe the relationship between an area or region, they help you explore and navigate new areas. You can integrate maps into your LED wall video content to display directions to your establishment. If you run a restaurant, your display may offer discounts and ask customers to use the map to get to your restaurant before they can be eligible for the offer.
For an easier and faster display of content to keep your audience engaged, you can mix up photos into a collage and display them on your LED video wall. It can be pictures of happy customers or pictures of engaging with your product or service, and it could also be a combination of before and after pictures to show the audience your work process.
20. Video Illustrations
Videos are the superheroes of marketing, and you must leverage them in any way possible. You can display ideas on how to get the best offers in your industry and use diagrams and charts to display and simplify complex market trends.
Typography Ideas for LED Wall Content
LED wall texts do not have to be boring or too professional; with typography, you can make your text display more legible, easy to read, and compelling. Typography is the art of bringing bland texts to life by using unique font styles and structures to make them more appealing to a specific audience.
Only a few businesses know the impact of typography on the audience’s emotions. Many people tend to remember that visual that makes them feel like someone sees them or they are a part of something special. If you want to captivate your audience and have a place in their hearts, try the following typography ideas.
21. Inspirational Quotes
Now and then, you will need a little push to keep moving, something to let you know that you are not alone and probably get you back on your feet. Inspirational quotes do more than just share the wisdom of others, give people hope and energize them to take action they are afraid to take or are unsure of.
Powerful messages like this, plus appealing aesthetics, could inspire, encourage, motivate, and offer hope to your audience. You can display original quotes from your well of wisdom or famous people, such as Les Brown, Albert Einstein, Eric Thomas, and Oprah Winfrey.
22. Fun Facts and Trivia
Who doesn’t like to watch or hear new, mind-blowing facts about the human body, people, nation, history, and other topics? Fun facts and trivia are among the best typography LED wall content ideas to share with your audience. They will excite them, gain new knowledge, and always look forward to your next update because of the value you are offering.
If you are looking for new and exciting ways to keep your audience running back to your brand, share interesting facts and trivia about various topics, such as human psychology, history, pop culture, and more. You can ask questions like, Did you know—a crocodile cannot stick its tongue out? Ensure your facts are short and sweet or longer and more detailed.
23. Song Lyrics
Displaying song lyrics on your LED wall is not unprofessional. If you can play a song in your establishment, there is no reason not to accompany it with lyrics on your LED wall. Let’s say you are playing a new song, and your audience is in to but can’t sing along because they have no idea what the lyrics say.
When they are about to lose hope, the LED wall displays the lyrics. At this point, they can only think of how thoughtful the management is. That is one positive impression that will give your business a good and lasting brand perception.
Depending on your organization, the kinds of songs and lyrics you display are unlimited. You can start with lyrics from popular songs, old and new, for your audience to sing along to. You can also display lyrics from new and lesser-known songs to introduce your audience to new music.
Typography Ideas for LED Video Walls. Photo Credit: Pickcel
24. Timely and Relevant News
Thanks to technology, you can now be home and know what is happening on the other side of the universe. While many people can access smartphones, they might still need more timely access to relevant news and updates. That is where you come in, keep your audience up-to-date with current events by displaying headlines or breaking news updates.
You can share happenings in the country and other parts of the world. Also, you can share relevant updates on the entertainment industry, local news, business news, sports news, weather update, or education news. Your audience will always want to be in your establishment since that is the only place to get valuable first-hand information.
25. Mindful Reminders
Sometimes people get caught up trying to make a living, earn a promotion, plan a wedding, impress their bosses, or retire early, forgetting that their bodies need rest. It would be kind and extremely thoughtful to set up reminders on your LED wall that encourage them to take a break before their body forces them to.
The reminders can be short phrases or simple instructions on relaxing and de-stressing. It can also be a playful text, educating them on the benefits of rest after a long and challenging work day. Do this a few times, and your audience will automatically know where to be when they need such reminders.
26. Positive Affirmations
Positive affirmations do more good than harm; they get less credit than they deserve. People in deep trouble or situations just need to know everything will be alright. Only a few people have such individuals in their lives, someone that will reassure them and help them to keep their hope alive.
If you want to connect with your audience more emotionally and personally, display positive affirmations to uplift and inspire them. These affirmations must address their pain points, and they can be short or long text that is catchy and relatable.
27. Humorous One-liners
Imagine the majority of your audience work more than 30 hours a week. They walk into your coffee shop every morning to hear terrible news or updates about wars and other unpleasant occurrences. You are letting them know you are out here every day of the week to ruin their day, which may deter them from buying your coffee.
It is okay to share updates on the things happening in our world, but not consistently. Instead, you can mix the LED wall content with funny and witty one-liners, trivia, and world news. To brighten your audience’s day and ease them off their stress.
Seasonal and Holiday Ideas for LED Wall Content
The holidays and other special occasions are another incredible time to celebrate and strengthen the relationship between your brand and your audience. But with many businesses displaying seasonal greetings and holiday salutations, you will need more than usual to stand out and leave a long-term impression on your audience.
28. Christmas and Holiday Greetings
Christmas comes every year on 25 December and is a Christian holiday commemorating Jesus Christ’s birth. While many celebrate the holiday to honor Jesus’s birth, it has also become a worldwide cultural holiday often celebrated by non-Christians.
A holiday greeting is an act of communication in which human beings intentionally make their presence known to each other to show attention to and to suggest a type of relationship or social status between individuals or groups of people coming in contact with each other.
29. New Year’s Eve countdown
The New Year’s countdown is when people count backward from a number (usually 10) to mark the start of the new year. Displaying this countdown on your LED wall will give your audience a feeling of togetherness, and it lets them know that you are just as happy as they are to be crossing over to New years and are also hoping for a better year.
Aside from giving your audience a feeling of community, the new year’s Eve countdown also changes the atmosphere of your establishment; people will feel more at ease knowing that they are most likely dealing with happiness or mixed feelings as others in the room.
30. Valentine’s Day Message
St Valentine’s Day is an annual festival celebrating romantic love, friendship, and admiration. Every year on 14 February, people celebrate this day by sending messages of love and affection to partners, family, and friends. On the other hand, most businesses offer sales packages for couples or even plan multiple dinner dates for their consumers.
Whether your brand can afford to take customers on love trips, you could still do something well thought out and a little differently. You can use your LED walls to display love quotes, show appreciation to your consumers for choosing your brand, and wish them luck in their love lives.
31. Thanksgiving and Fall Themes
Thanksgiving Day is an annual national holiday in the United States and Canada, celebrating the harvest and other blessings of the past year.
The American holiday is rich in legend and symbolism, and the traditional fare of the Thanksgiving meal typically includes turkey, bread stuffing, potatoes, cranberries, and pumpkin pie. Concerning vehicular travel, the holiday is often the busiest of the year, as family members gather with one another.
Special Effects Ideas for LED Wall Content
Creating a powerful connection your audience will recall after months and years is not a magic trick. You just need to know the right content for your audience and how best to display it: it is as simple as that. Here are some special effects ideas for LED wall content that intrigue your viewers.
32. 3D Mapping
With LED walls, you can create amazing 3D visual effects that your audience can view from different angles. The visual effects you can display on your LED walls include brand stories, ad campaigns, sales offers, and even new products or development.
33. Augmented Reality (AR)
AR is an emerging technology that overlaps digital content in the real world. A combination of AR and your LED walls will boost revenue, increase user engagement, and also do the following:
- Demonstrate Products: You can use AR to create interactive product demonstrations that allow customers to see a 3D model of your product, view its features and functionality, and even try it out virtually before purchasing. For instance, an AR demonstration of NSE LED’s screen collections can allow consumers to visualize each LED wall content’s appearance before purchasing.
- Mind-blowing Experiences: Your business could be a massive hit by utilizing AR to create content that gives viewers a good optical illusion making them feel like it is present in the real world.
- Campaigns: A marketing campaign aims to reach a new audience and build customer retention and loyalty. A good example is creating opportunities for members of your target audience to explore the AR experience of your products via mobile devices.
34. Motion Graphics
Another compelling visual display you can use to keep your audience on their toes is motion graphics. As the name implies, it involves using graphics to create object movement on an LED wall. You can use motion graphics for the following:
- Branding and Identity: A motion graphics video can also help you showcase your brand’s identity, values, and mission statement more engagingly instead of traditional text.
- Explainer Videos: You can also use motion graphics to create LED wall content specializing in helping customers understand complex concepts, products, or services and others who may need clarification on offers.
- Social Media Content: One of the many ways to increase visibility and boost sales is by leveraging social media to interact with existing and potential clients. Motion graphics will enable you to create mind-blowing experiences through your content.
- Promotions and Announcements: While it is quite challenging to pique your audience’s interest with traditional marketing tools, using motion graphics to create promotional videos and announcements will help you grab customers’ attention easily.
35. Holographic Effects
If you want people to remember the experiences they had with your brand and refer you to their friends and family in the future, display LED wall content using amazing holographic effects. They are effective because they can engage the eyes and ears, creating a better experience for your audience.
The holographic effect is on a whole new level regarding a stronger emotional connection between your audience and your brand. If you want to reach a wider audience, place your LED wall content in busy environments, such as retail stores, malls, conferences, or trade shows, where businesses are vying for attention.
Your sales volume partly depends on your audience’s perception of your brand. Holographic effects will position your business as innovative, modern, and familiar with existing and emerging technology, especially if you want to position the company as a leader.
Branding Ideas for LED Wall Content
LED wall content benefits your business, including customer retention and loyalty, profits rise, and brand promotion. However, knowing the type of content to display on your wall is one part of the process. Here are 10 branding ideas for high-conversion LED wall content:
36. Logo Displays
A few years ago, only static logos were available. These logos will still stay around for a while until LED display technology takes over completely. Instead of removing the old logo displays, there’s a way to revamp them and integrate them into LED walls.
Converting a traditional logo into a moveable and appealing display is one of the many things you could do with your LED wall space. This would allow viewers to interact more deeply with the brand and display. You can also showcase the logo while showing off other parts of the brand or even services.
37. Brand Colors and Fonts
While your logo says a lot about your brand, the colors ad fonts you combine will also decide whether a consumer will keep watching your display. When choosing colors for your showcase, select colors that resonate with your brand and audience. However, to explore new colors, consider the colors you intend to combine and don’t forget what your audience likes.
38. Corporate Social Responsibility (CSR) Messages
One benefit of using an LED wall to display CSR messages is that it allows you to showcase your company’s commitment to sustainability and social responsibility compellingly. If you take such initiative, you can display information about your company’s environmental guidelines, such as reducing carbon emissions or using renewable energy sources.
You can also showcase your company’s efforts to support local communities, such as charitable donations or volunteer work. In addition, you can use the LED wall to promote ethical business practices, such as fair labor policies or responsible supply chain management.
39. Customer Testimonials, Reviews, and Case studies.
Here are some key points to remember when using customer testimonials, reviews, and case studies for display on your LED wall content:
- Customer Testimonials: These should be brief statements from customers that describe their experience with your product or service. You can use it on your LED wall content to show potential customers that real people have had positive experiences with your brand.
- Reviews: Online reviews are a powerful tool for building trust with potential customers. Encourage your customers to leave reviews on third-party review websites like Google My Business, Yelp, or Amazon, then showcase these reviews on your LED wall.
Respond to negative reviews professionally and constructively to show that you value customer feedback and are working to improve your product or service.
- Case Studies: highlight how your product or service helped a particular customer achieve their goals or solve a specific problem. Your LED walls content and campaigns can comprise these case studies to reveal to potential customers how you can help them achieve better results.
40. Showcasing User-generated Content
The advantages of sharing user-generated content include the following:
- Building Trust and Authenticity: When customers share their experiences with a brand or product, it can help build trust and authenticity. This can influence potential customers because they are more likely to trust content by real people than brand advertising.
- Free Advertising: Customers who create content about a product or brand are essentially promoting it for free, and you can share this content on your social media channels, LED walls, or website.
- Boosting Engagement: Sharing user-generated content can also boost engagement with your brand. Customers who see you share their content will likely feel like you see and value them, and they will engage more with your business afterward.
- Demonstrating Social Proof: User-generated content provides social proof for your product or brand. When people see others using and praising your product or service, they will want to try it out and see if your products are as good as others say they are.
Building an online community starts with one customer before it grows into a full house. If you want such a strong community, encourage buyers to share their experiences with your brand online and through word-of-mouth.
41. Behind-the-scenes Footage,
Manufacturers build LED walls of various sizes or shapes, making them ideal for large and smaller venues. Whether you’re hosting an exhibition in a small theater or a huge festival venue, NSE LED can customize screens to fit the space perfectly.
Behind-the-scenes footage often includes candid moments and other intimate details that may go missing on a standard projection screen. LED walls ensure that every detail is visible, no matter how small, and that viewers can fully immerse themselves in the experience.
Other Creative Ideas for LED Wall Content That Will Captivate Your Audience
42. Social Media Trends
Thanks to the Covid-19 pandemic, social media have become the go-to source for anyone searching for new and exciting trends online. From TikTok dance challenges to duets and trending tweets—social media platforms are now parts of our daily lives, and this is not changing anytime soon.
Focus-driven companies are already utilizing these trends and challenges to keep customers active and engaging with the brand. Businesses should learn from personal brands that use some of these social media trends and TikTok challenges to promote their products by rewarding users who engage or participate.
Once the trend peaks, you can display videos of consumers actively engaging on your LED walls and boost loyalty and revenue as consumers will be willing to buy from brands they relate with emotionally.
43. Short Videos
Sharing videos that contain valuable content with your audience is one of the best ways to engage with them. When individuals interact with engaging, engaging videos that hold a strong message and are relatable, they immediately want to see some similar or related videos.
Nevertheless, ensure your short videos do not only specialize in your company and what you are trying to sell to them. A good rule of thumb is to have a mix of free value and your products or service. So you are selling your brand, but more subtly.
44. Video Montages
Attention spans are getting shorter, and if you cannot hook your audience in the first eight seconds of them reading your long caption, they’ll leave. However, with video montages, you no longer have to worry about users ignoring your long text captions.
Video montages allow you to combine images and texts into a slideshow and add music or sound you prefer. They are easy to create since you only use existing images, videos, texts, or graphics for your display. You can display your montage on your LED video walls so everyone sees it no matter where they are sitting.
45. Live Social Media Interactions With the Audience
The live video feature in most social media applications is another creative way to engage with your audience. It would help you know their concerns, answer questions, and convey important information, such as early closures, sales offers, rebranding, and announcing a new product launch.
Aside from addressing concerns, you can use your LED wall to share updates on live events you are hosting. Let’s say you own a luxury clothing brand and are hosting a showing on the weekend. Not all of your audience will be able to meet up with the date or time, but you can schedule online live to make them feel like they are a part of what you are doing.
46. Live Interviews and Q&A Sessions
Most online and onsite consumers love seeing their favorite celebrities attend a show or speak at an event. You can give them the satisfaction of having a near first-hand experience by hosting interviews and question-and-answer sessions with celebrities. To make it even more user-driven, you can ask your audience to suggest celebrities you should interview.
In addition, you can also host such interviews with industry experts too. Here your audience can drop questions they’ve been longing to ask and get answers from those who know your sector’s nooks and crannies.
47. Interactive Art Installations and Exhibits
LED video walls are one of the most flexible display technologies. You can display virtually anything you and your audience love. Suppose you run an art gallery, work as an interior decorator, or are a great art lover. In that case, you can display art installations and exhibit clips, updates, upcoming events, etc.
You can also display previous events on your walls, animated short films advertising your next event, or a big slash sale to attract more customers. Also, interior decorators could capture their work process as the source and showcase artworks. You could use it as proof of specialty in decor.
48. Educational Content for Children
Except you run an adult-only establishment, you should display playful content and educational content on your LED wall for children and young families. Such content will compel parents to bring their children to your establishment since they are sure they will learn something new too.
You could display content about pronunciations, spelling bees, drawings, and engaging kids’ drama. Ensure the content does not contain vulgar language, abusive behaviors, and words that could shape how they communicate with other people.
49. Photo Booth Backdrops
If you run an onsite business, construct an interactive photo booth with amazing backdrops. This will engage your audience while they are waiting to receive their orders. Also, it will give your customers additional reasons to shop at your establishment since they get to take beautiful pictures for free.
Photo Booth Backdrop Ideas. Photo Credit: Hitched
With their permission, you could retrieve pictures they take from the booth and make a montage displaying various customers taking pictures, happily engaging with the brand, and thanking them for choosing you. This will give them a sense of belonging; they will become more emotionally attached to your brand and influence their buying decisions.
50. Live Streaming of Product Launches and Demonstrations
Product launches and demonstrations can be quite boring, especially when the consumers are not eager to see this new product. If that is the case, you must prepare campaigns that inform your audience about this new product months before its launch. Once this campaign goes live, they automatically become expectant.
When unwrapping the products, do a live stream showing their features, benefits, specifications, etc. Then demonstrate using real-life objects how to use your new product, maintenance, and any other special instructions accompanying it.
Frequently Asked Questions (FAQ)
1. How Do You Create Content for LED Walls?
When creating content for your LED walls, always remember that video walls request attention and can easily catch the eyes of the people around them. Only content focused on your LED wall can easily maintain its impact.
Below are some tips you can try when creating LED wall content in your organization, and check out what you can come up with.
- Know your aspect ratio:
- Put the viewing distance into consideration:
- Make use of motion graphics:
- Make it short, sweet, and simple:
- Make use of contrast and think about visibility:
2. What Is a Video Wall Content Management System
This software platform organizes all the content you want to display on the video wall, a big display of numerous screens. It allows users to have a central location for creating, scheduling, and circulating content to the video wall.
The main aim of a video wall content management system is to organize all the content you want to display on the video wall, including videos, images, and any other multimedia content.
Some key characteristics of a video wall content management system include; content creation tools, content management tools, template design tools combined with other systems, analytics, and reporting.
3. What Content Type Best Suite Outdoor LED Video Walls?
Before considering what content type to use, you have to consider some factors like location, audience, and the intention of the video wall. However, some content types work well in an outdoor setting. They are;
- High-Resolution Images and Videos: High-resolution images and videos that are pleasing to the eye will perform better in outdoor LED video walls and attract the attention of people passing by.
- Live Feeds: You can use outdoor LED video walls to provide real-time updates on events that can be engaging and informative—for example, broadcasting live events, sports, or news.
- Weather Updates: During seasons with harsh or humid weather, you can use outdoor LED video walls to display updates on the current weather condition in your location.
- Branding and Advertising: Brands can use outdoor LED video walls in large gatherings, such as trade shows and transportation hubs, to display product images and promotional messages to reach new people.
4. What Are the Top Tips for LED Video Wall Content Creation
An effective LED video wall content is visually attractive, very easy to comprehend, and aligns with the facts of the display. When you put the audience, location, and intention and abide by these tips, you can create engaging and well-informed content for your audience.
Below are tips you can follow to create video wall content;
- Select the correct content type: The type of content you decide to select will determine the purpose of the LED video wall. Always put into consideration your audience and the location of the screens. What tends to perform well on LED video walls?
- Design with a purpose: Make sure that the design of the content is in line with the main objectives of the LED video wall so that the content you display will be visually attractive and pass the correct information to the audience.
- Optimize content for the LED video wall: Consider areas like the resolution, brightness, and aspect ratio of the LED video wall when creating content. High-resolution images and videos with bright colors tend to perform well. However, don’t forget to optimize the content for your display to avoid misrepresentation or pixelation.
- Put the viewing distance into consideration: It is important to take note of the viewing distance when creating content because it will determine the type of content and the font size of the content to enable those that will be far from the screen to see the information.
- Always engage the viewers: The viewers are the main reason for creating the content, so it’s only right to use interactive content to keep them engaged and participating in the event. You can use interactive elements like games or polls to skyrocket engagement.
- Make sure to test the content: The only way to avoid difficulties during display is by testing the content and ensuring it is clear, appealing, and engaging before you display it on the screen.
LED walls are an excellent way to captivate your audience and build a long-lasting relationship with them in various settings. Their scalability, brightness, and customization options make them an ideal choice for events of all types and sizes, and they can help businesses to create mind-blowing experiences for viewers.
This article discussed 50 creative ideas for LED wall content that will captivate your audience. Are you in the market for advertising led screens and other walls with top quality, years of warranty, and free installation? Whether you need a concert LED screen, own a company, or live event, our team will provide LED walls to bring your content to life.