Technology, energy, and innovation are key elements impacting how people interact with the physical world. In commerce, emerging trends are improving how consumers interact with products and services. One unrivaled example is the use of LED wall art in commercial settings for decorative and branding purposes.
It is essential to think about the whole ecosystem of LED light-up walls. Doing so will help you make informed decisions if you are planning to invest in them. In this article, we cover everything you need to know about LED wall art.
What is LED wall art?
Broadly, LED wall art refers to any form of art that is illuminated using LED (Light Emitting Diode) technology. The LED lighting component is mainly what differentiates them from regular artworks. In the next section of this article, we will look at various varieties of art that use LEDs.
It’s unnecessary to overwhelm you with the intricate details of how LED lights are manufactured. If anything, it is the finished product that matters to you. Unlike conventional artwork, lighted wall art has a richer visual appeal. The use of vibrant colors, patterns, and styles creates captivating displays.
Many methods of using LEDs on wall art exist. It all depends on the type of wall art and its setting. Primarily, you will find that LED-lighted wall art manifests in two ways. One, a regular canvas can have LED lights added to it. Alternatively, the LEDs make up the artwork. Let’s explore different types of lighted art for further clarification.
Varieties of LED Wall Art Displays That Are Widely Used
LED Video Wall Panels
These are mainly LED panels stacked together to form a large screen. The individual panels are made up of multiple LEDs. Then, the modules are connected using a control frame or backplate to form a cohesive display.
The content displayed using LED video walls is vivid and immersive. This is due to several factors but mainly because of the high brightness capabilities of LEDs. As such, video walls are widely used to display static graphics, animated content, and other illustrations. The entertainment and advertising industries utilize LED video walls extensively.
Interactive LED Walls
Interactive LED walls are like an improved version of LED video walls. On top of the LED technology, these walls have integrated interactive elements. These interactive elements include;
- Touch sensitivity.
- Motion detection.
By adding these elements to a high-resolution display, you create an interactive medium that viewers can engage with. Engagement such as controlling displayed content grants users more control over what to see. This technology could be beneficial especially in exhibitions or retail spaces since it drives customer interaction.
Lighted 3D Sculptures
Artists create stunning three-dimensional wall art by embedding LED lights strategically in a sculpture. These sculptures are mostly made from translucent or transparent materials to allow for light to pass through. Ideally, the goal is to showcase the fine details of a certain piece of artwork.
Channel letters are a classic example of a lighted 3D sculpture. Letters are sculpted in various topographies and illuminated with LEDs to create 3D artwork. This type of LED wall art goes beyond aesthetics—it provides personality to letters.
Backlit LED Wall Artwork
Lighted 3D sculptures and backlit LED art share a similar design concept. However, a key difference between them lies in the form factor. Basically, backlit LED artwork is usually in two dimensions.
LEDs are mounted behind the canvas containing the artwork to illuminate it. These LEDs accentuate the art and give it depth and dimension. This happens from the soft light emitted by the LEDs. By adjusting color temperatures, the effect of artwork can change to evoke various moods.
Custom LED wall art
LED strips or modules can be customized to form bespoke wall art. This means your art can be created following specific requirements. Every detail such as size, lighting effect, colors, and aesthetics will be designed from scratch. The goal of custom LED wall art is to tailor style, form, and other design components to your brand.
Custom LED wall art is built with individuality at its core. If you commission this type of wall art, you will be more involved in the process. This ensures an iterative design process for the best results.
Styles of Light-up Wall Art
The various types of lighted wall art are inspired by one of many design styles. Design style in this case refers to appearance. Style dictates the material, brightness, and aesthetics of the formal product. The following are popular styles used;
These designs have a non-objective or inaccurate depiction of a distinct object. In most cases, abstract designs are not literal or realistic. A good example of the implementation of abstract art includes illuminated geometric compositions. Viewers have a subjective interpretation of these art forms.
Retro or vintage
Creating LED wall art in a retro or vintage style means integrating design elements from past ages. Examples of these elements include retro patterns, typography, neon lights, and so on. Vintage-style wall art is nostalgic. Primarily, this style appeals to people that lived in a certain era or those who wonder what it was like to have lived in that era.
Modern style is the mirror opposite of vintage. This is a style that incorporates present-day elements to bring out a modernized look. When making lighted art with a modern style, your ideas will essentially be shaped by current trends.
Creating futuristic art involves conceptualizing what the future might look like and making artistic depictions of it. Since future concepts are purely subjective, design elements of futuristic art are quite diverse. Regardless, there are common elements among artists. They include sharp and sleek angles, holographic displays, and sci-fi themes.
Pop lifestyle emerged in the 1960s. This style is unlike vintage style since there is a specific period being referenced. 1960s art was characterized by bold and vibrant colors and iconic imagery. This was a time when comic books, color television, and other forms of media were making their debut.
The displays and ambiance created by nature-inspired wall art evoke tranquility and serenity. It brings your imagination closer to the real world. Design choices include using natural canvases or fabricating artificial ones to look and feel natural.
Minimalistic art is about creating understated aesthetics. In particular, artists focus on simplicity, that is reducing art to its most basic elements. The use of less materials and more space is common in this style of art. This is done intentionally to elicit order in art. For most people that appreciate minimalism, the less the better.
Application of LED Wall Art in Commercial Spaces
By now, you have a clear understanding of the styles used to make the various types of lighted wall art. The other helpful thing you should know is how to harness their potential for commercial benefits. For that, let us explore popular applications of this art.
Showcasing promotional content
Due to their captivating feature, lighted arts serve as the ideal channels to display promotional content in commercial spaces. This method of advertising is both non-invasive and enjoyable.
The superior viewing experiences provided by LED modules, particularly LED video walls are unforgettable. As such, visitors are likely to make a mental note of promotional content displayed as art. Whether it is still or animated content, LED screens can display any content to a targeted audience.
This is another use of LED wall art that capitalizes on the interactive feature of this technology. Entertainment by itself is engaging but combined with the features of lighted art, the engagement grows tenfold.
Examples of entertainment content that can be broadcasted on LED walls include;
- Live shows with commentary
- Gaming tournaments
- Concerts and music performances
- Clips of films
The type of entertainment content can also be customized. It all depends on your preferences and your industry. For instance, if you are in the hospitality industry, you could broadcast entertaining content specific to that industry.
Displaying bulletins and announcements
For large multinationals, LED displays can act as a medium for sharing bulletins with their audience. Large multinationals are best suited for this application since they have large in-store traffic. Therefore, they have better chances of reaching large audiences. This idea was inspired by social media and other online channels.
Displaying tailored content
Certain types of LED wall art can be used to showcase custom content for a specific audience. Businesses can use LED walls in two main ways. One, they can use them to show customized or branded content. This can include displaying brand identity such as products.
Alternatively, businesses can tailor the content displayed on these screens or other types of LED wall art to show content to a particular audience. Think of showing their customers seasonal content to keep them informed. These applications of LED walls intersect between promotion and information bulletins.
Guiding customers and visitors
For large commercial spaces, LED walls can be used to provide navigation. This can work best with interactive LED walls where users are allowed to find directions by keying origin and destinations. Another way of guiding people using LEDs could be by using illuminated channel letters as directional signage in hallways.
Why is LED Wall Art Popular?
LED wall warts are prevalent in urbanized areas and developed regions. In these areas, you are likely to find people that appreciate innovation. It also catches on quickly due to supporting infrastructure. But why is this type of art popular? The answer lies in its features.
Features of led wall art
The ability to customize design elements of LED wall art makes them valuable in many situations, increasing their popularity. Customizability applies mostly to LED panels. Since aspects like size, shape, design, and color are customizable, lighted wall art applications are endless.
Many businesses have switched to LED screens as the demand for high-quality displays increases. The ripple effect has been an increase in the usage of LED panels since they have superior picture quality.
Studies have also shown that the human attention span is reducing. As a result, to keep viewers engaged, the quality of the display used matters. This fact has led to the hunt for stellar displays, which explains the popularity of these LED walls.
Immersive viewing experience
People love engaging experiences. This explains why theme parks are ever full. Lighted walls have a similar effect, especially when they are immersive. For this reason, interactive LED walls are popular in places such as exhibitions and museums. The experience coupled with the display quality makes the LED wall a must-have add-on in a commercial setting.
Quick and easy installation
You will rarely need a technician to install your LEDs, unless for custom installations. In other words, most LED installations can be DIY projects. This is why you will find modular plug-in wall art popular. This ensures you save time and cut down on operation costs.
Another feature related to installation is the ease of integration with existing systems. They have user-friendly controls that allow for seamless assimilation. Since they are programmable, they can be set up with a few clicks. This flexibility makes them an attractive option for businesses where efficiency is valued.
This is another area where efficiency is unmatched. LEDs have various energy-saving components that make them efficient. They include;
- Low heat emission: Unlike traditional lighting technologies, LEDs convert electrical energy into light rather than heat. The focus on lighting rather than heat makes them efficient for lighting purposes.
- Directional light: Since LEDs focus their light in a specific direction, there is less need for diffusers or reflectors for light redirection.
- Dimmable capabilities: The ability to control light intensity makes LEDs efficient energy consumers.
Energy efficiency is an ongoing concern. For one, the effect of uncontrolled energy use is increased utility costs. Secondly, and perhaps most important, inefficient energy usage has negative impacts on the environment. LEDs are popular because they solve this dilemma.
How to Choose LED Lighted Wall Art
When it comes to commissioning LED artwork for your businesses, you will need to consider several aspects. This is necessary to avoid oversights. Here are some considerations to have in mind before you settle.
Size and scale
In essence, the art size will be determined by the wall size. This factor ensures that you order the right art size that fits appropriately. You want the art to be a manageable size in relation to the wall size. Also, the size of the wall art will be influenced by the intended viewing distance. Doing so will ensure the best viewing experience.
Resolution and pixel density
The resolution of an LED display is determined by the pixel density in the display. Thus, the higher the pixel density, the higher the resolution. Large displays require high pixel density for the displayed content to be clear. The bottom line is, to choose an LED wall based on how clear you need the display.
Most LED screens are capable of displaying diverse content types. However, some types of content would be challenging to display on a certain type of LED wall art. Think of a situation where you want to display a video on a LED poster. It might be challenging if the video is in the landscape since most LED posters are configured in portrait modes.
Purpose and Setting
The location and setting of the wall art will influence the type, function, and style of art that you choose. Is the art intended for decoration, branding, or both? Also, will it be installed in or out of the building? These factors will also influence others like size and design.
Integration and control
If you have an existing system that you would like to integrate with an LED, it’s essential to evaluate if they will be compatible. Most modern LEDs have compatibility enabled so that they can easily be linked to external devices. Likewise, you need to assess what control options are equipped on the LED.
LED wall art is a game changer when applied to a commercial setting. With numerous types to choose from, style inspirations, and a multitude of uses, the potential of this technology is unmatched.
If you are planning to invest in LEDs, this guide has provided you with everything you would need to get started. When the time to invest comes, consider using our high-quality LED products to stay ahead of your competition. Browse our product catalog.