LED display application has revolutionized business and advertising. Of all the brands that use digital signage, about 80% have recorded a 33% increase in sales owing to a wider reach and increased appeal for their products.
With the introduction of LED display technology, digital signage has long evolved; brands can now display top-notch images and videos in any environment. Its versatility makes it fit for any industry.
If you want to learn about LED display applications in digital signage, you are just in luck! This article has all the information that you need. Keep reading to learn more.
Limitations of Traditional Digital Signage Technologies
Before the advent of LED technology, digital signage was already full-blown. Many used LCDs, plasma displays, projectors, etc., for their digital displays at the time.
These display options are popularly called ‘traditional digital signage technologies.’ Although still in use, they are slowly losing relevance because of some limitations and the growing adoption of LED display applications. Some of such limitations are as follows:
- High Electric Power Consumption: Most traditional digital signage technologies require several watts of power to operate. Consequently, they become very expensive to use for advertising.
Limited Viewing Angles: Viewers not directly in front of the display usually find it difficult to see what is displayed. This makes it bad for viewing in busy areas.
- Limited Resolution: traditional digital signage technologies usually have limited resolution, and brands will find it difficult to convey their message due to poor picture quality.
- Less Interaction: Unlike LED display technology, users do not enjoy an immersive experience while viewing content on traditional digital signage technologies. In the long run, they find interacting with what you have put out difficult.
- Less Durability: traditional digital signage technologies are prone to damage as they cannot withstand harsh external factors like weather. They have a shorter life span and would need constant replacement.
Benefits of LED Display for Digital Signage
LED display applications in the digital signage industry are indeed a revolution. Many businesses have grown to embrace digital signage because of the many awesome benefits it has, including the following::
1. High Brightness and Contrast
One major benefit of LED displays for digital signage is high brightness and contrast. LED displays can produce eye-catching, animated designs that captivate and keep the audience stuck to the screen.
With LED displays, your ads will remain visible, even in areas with ambient lighting, indoors or outdoors. They also have high contrast ratios, meaning they can simultaneously display whites and blacks.
2. Wide Viewing Angle
LED display technologies have a wider viewing angle than traditional digital signage counterparts. Their dynamic display function allows users to see the screen properly, even at a distance.
Their wide viewing angle suits them for streets, malls, and other areas with high human traffic. With LED display technology, you can capture your audience’s attention anywhere and anytime.
3. Energy Efficiency
LED displays use light-emitting diodes (LEDs) to produce light; this makes them more energy efficient than conventional display technologies.
The adjustable brightness feature also allows you to reduce the brightness of the screen and, in turn, reduce energy consumption.
4. Long Lifespan
As opposed to traditional digital signage technologies, LED displays do not need frequent replacement. They are durable and can last for an extended period before you have to replace them.
With LED displays, your business can save costs. The money that would have otherwise gone into repair can be put into another good cause.
Applications of LED Display Technology for Digital Signage
LED display applications in digital signage are quite vast. Whether indoors or outdoors, many businesses use LED display technology to promote their products and reach their target audience.
Some of the applications of LED display technology in digital signage are seen in the following:
1. Indoor Advertising
This is one of the most conventional LED display applications in digital signage. With their many benefits and outstanding features, LED displays create visually appealing content that captures the attention of passersby.
Many businesses use them to post ads and information to create viewer experiences that will convert the audiences into consumers and boost their sales. You can spot these LED displays in shopping malls, retail stores, and other indoor environments.
2. Outdoor Advertising
The electronic billboard on the highway and the scoreboards in the stadium are typical examples of LED display applications in outdoor advertising. You can easily spot one in areas with a lot of foot traffic.
Businesses can turn passersby into paying customers with the right visual content on an LED display. You don’t have to worry about the viewing distance or weather conditions, as the outdoor LED display boards are suited for the purpose.
3. Retail and Hospitality
LED display technology is becoming increasingly popular in the retail and hospitality industries. In the retail industry, it is perfect for displaying marketing messages, product information, and promotions.
It is suitable for displaying menus, event schedules, and any other important information for the hospitality industry. Overall, LED technology helps you create content that appeals to the audience and enhances the space’s ambiance.
4. Transportation and Traffic Control
LED display technology can display real-time traffic information like road closures and travel times. They also show safety warnings and public service announcements.
LED technology displays arrival, departure, and other vital travel information in airports, train stations, and bus stations. In high-end areas, you can find them in parking lots and garages, where they display information about pricing and parking availability.
5. Conference and Event Display
LED display technology has proven to be ideal for business conferences, seminars, and events to project high-quality images and videos. With LED display technology, meeting spaces have become more creative and interactive.
It is also less expensive than traditional projectors. One of the key benefits of using a conference and event LED display is that it is light, which makes it easier to move around.
6. Exhibition and Trade Show Display
Exhibitions and trade shows allow businesses to interact with customers from different industries. Organizations use trade show LED displays to increase visibility and exhibition sales by advertising their latest products to their target audience.
In this LED display application, exhibitors can use the trade show led to display eye-catching and rich content images and videos to draw the attention of prospective customers during exhibition shows.
7. LED Video Walls for Concerts and Music Festivals
LED screens have become essential for outdoor events such as festivals and concerts. Organizers use LED screens to increase excitement and fun, giving a strong sense of participation to the crowd in concerts and festivals.
LED video walls make viewing on-stage happenings during concerts much easier, especially for crowd members far from the main stage. Also, concert organizers can use the lights from the LED video wall to create a beautiful ambiance and scenery to grab the audience’s attention.
8. Health Care Display for Patient Information and Education
In today’s world, LED screens have become a prominent part of hospital interiors, advancing healthcare services. We can find several LED display applications in hospitals, such as displaying information about on-duty staff, ambulance services, pharmacy detail, etc.
LED displays also helps to improve the viewing experience of patients and visitors, such as portraying important health and lifestyle tips.
9. LED Display for Live News Broadcasts and Updates
Modern broadcast studio setting has moved from basic stationary, static backdrop to more dynamic and content-driven visual capabilities.
LED display technology has become the ultimate backdrop for broadcasters, allowing for a much more immersive experience with better content details than before, both for the talent on camera and the viewer.
Also, LED electronic billboards are often used to display news and public information on the streets to keep commuters, and passersby informed about recent happenings.
10. Digital Wayfinding And Directory Maps
LED display technology is a modern and automated means of providing wayfinding and directory maps to help visitors navigate complex locations. The LED display application has proven its worth in corporate headquarters, shopping malls, hotels and resorts, hospitals, etc.
Some of the importance of using digital wayfinding is that it creates lasting brand impressions and also saves you the cost of hiring personnel to direct your visitors.
11. Menu Boards for Restaurants And Cafes
Whether you are using static paper signs or digital screens, your signage is one of the most important assets in your business.
The digital menu board is one of the LED display applications in digital signage. When done properly, the digital menu board gives restaurant owners a cost-effective solution to increase foot traffic and reduce customers’ wait time.
Unlike printed sign boards, digital menu boards can display a wide range of information. Such information includes limited-time offers, best-selling items, and special promotions. You can also include ingredients and other nutritional information to enable your customers to decide.
12. Public Transportation Display
LED display technology is also useful in public transportation, and its purpose is to convey real-time information to passengers. If you configure your public transportation digital signage properly, it can increase passenger experience.
Digital signage in public transportation is easy to install and manage, increasing passengers’ onboard entertainment and decreasing the perception of waiting time.
13. Sports Stadium Screens
Another popular LED display application is in sports stadia. One of the specialties in sports is the atmosphere, and LED displays have become part of that great sporting atmosphere.
Aside from the fact that LED big screens give fans an optional way to view the game live in the stadium, they are also great for advertising. With thousands of fans gathered in a sporting arena, it creates a perfect opportunity for brands and sponsors to advertise their products.
14. LED displays for Religious Institutions and Places of Worship
So many churches are now installing high-quality LED video walls because they increase member engagement and boost attendance. Religious institutions and worship centers use LED display applications to project real-time interactive information to congregation members during service.
Unlike standard projectors that are only suitable for dark rooms and are not bright enough to engage the audience, LED video walls have optimized visibility and color, making them perfect for indoor and outdoor services.
15. LED Scoreboards for Sports Arenas
LED scoreboards use LED lights to show stats, scores, and other important information during sports games and matches. These scoreboards are programmed to display real-time information in sports arenas, making them more reliable and convenient than traditional manual scoreboards.
LED scoreboards offer more benefits, such as greater energy efficiency, enhanced visuals, and increased engagement. They also display different colors, making differentiating between teams and noting important information easier.
16. Digital Menu Boards for Coffee Shops and Bakeries
The uses and benefits of LED display technology in coffee shops, and bakeries are similar to that of restaurants and cafes.
It is a digital menu that displays the different flavors of coffee, cakes, and confectioneries a coffee shop or bakery has in stock for customers to know before placing orders.
17. LED Displays for Car Dealerships and Showrooms
Just as LEDs in shopping malls can make products look brighter and more vivid, they can serve the same purpose for cars on exhibition in a showroom.
Using LEDs with the correct brightness and desired warmth can create a feeling that will motivate customers to take a test drive. LEDs set the right mood and highlight the vehicles displayed in the showroom.
With improved LEDs, a car dealership can transform a dark showroom into an aesthetic-looking arena to attract vehicles for sale.
18. Digital Signage in Airports and Train Stations
Another common LED display application is in transportation hubs such as airports and train stations due to the large crowds. These signages will enable you to receive important information and notifications.
Digital signage in airports and train stations notifies you of the expected wait time, and while waiting, it keeps you entertained with its dynamic display and rich media content. It’s also very effective in launching brand campaigns due to the population of passengers.
19. Advertising Displays on Transportation Vehicles
Advertising on vehicles is one of the common LED display applications in digital signage. It is also known as transit advertising or a moving billboard.
Through colorful LEDs, such adverts can easily grab the attention of onboarding passengers and commuters more than the regular static adverts displayed on other moving vehicles.
20. LED Displays for Weather Updates and Forecasts
Weather updates are one of the most common digitally displayed content, enabling viewers to plan their day properly.
Weather updates as LED video wall content enable viewers to access weather predictions easier and faster; hence they can make prior decisions on the day’s activities.
Weather forecasting has become very detailed and can predict weather conditions even for the smallest regions with precise information. Weather updates are more appealing when using LED video technology and can hold viewers’ attention because of their high resolution.
Future Trends of LED Display Technology for Digital Signage
With the constant emergence of new trends in technology, the future trends of LED display applications in digital signage will prove to be more efficient and effective. These future trends can be analyzed through emerging technologies and integration with other technologies.
Emerging Technologies
The emerging technologies in LED display applications are so exciting and refreshing; they are changing how we use digital signage.
One example is the transparent LED display technology that allows you to promote your products without obstructing the view of others around you. This technology is perfect for brands that want to advertise and display their products simultaneously.
Augmented Reality (AR) and Virtual Reality (VR) are other examples of emerging technologies in digital signage. These technologies create an immersive and interactive experience for users allowing them to experience the product in a whole new way.
Stores can use AR to show information about a product while users scan the same with their smartphones. Museums can also use VR to create an experience that makes users feel transported to another time and place while standing in a room.
Integration With Other Technologies
Another trending LED display application is its integration with machine learning (ML) and artificial intelligence (AI) technologies for a personalized experience in various industries.
AI and ML algorithms can create advertising messages that resonate with viewers by simply analyzing their browsing behavior, purchase history, and customer demographics. Talk about intentional advertising!
The Internet of Things (IoT) is another technology integrated with LED display technologies. With IoT, LED display technologies can stay connected to other smart devices like watches, phones, tablets, etc., and create a seamless advertising experience.
It can even bring up ads based on what you recently searched for or spoke about. If you’ve noticed this trend, there’s no magic behind it; it’s simply the effect of smart advertising solutions.
Social media and mobile platforms are no exception, as LED display technologies are also being integrated into them. You no longer have to go out to view ads and interact with brands; you can easily do so from the comfort of your home.
Users can scroll through their social media feeds and spot many ads and posts encouraging them to patronize a brand. They can also complete purchases from the same device and gain exclusive access to promos and offers.
Indeed, the future of LED display applications in digital signage is bright and would make advertising seamless for many brands. Hence, it’s no surprise that the global digital signage market will grow by a whopping 33% by 2023.
Conclusion
LED display application in digital signage has revolutionized and popularized both indoor and outdoor advertising. The digital signage market is projected to grow even more in the coming years, so it’s best you join in now and take your business to the next level.
Look no further if you need a provider that can supply you with the best LED technology solutions. NSE LED Cloud has a wide range of products that fit your budget and specific needs. There’s no time to waste; contact us today to work with us to take your brand to the next level.
