When it comes to outdoor LED display advertisements, Naked Eye 3D or glasses-free 3D displays are the trending new kids on the outdoor digital billboard blocks! With the future of digital technology knocking on the doors of innovative businesses, traditional LED outdoor displays have surely begun their backseat journey!
Advancements in digital outdoor displays have revolutionized how businesses use wall advertisements to stamp their brand presence and authority.
Therefore, it is no wonder that Naked Eye 3D displays continue to charm many digital signage audiences in many large world cities.
The naked truth is: With glasses-free 3D content, your target audiences can now happily drown in an immersive, and magically engaging experience as never before.
In this post, we simplify the explanation of what Naked Eye 3D or glasses-free 3D display content is all about, and how its high-voltage sparks can effectively ignite your digital outdoor advertising flames like never before.
Before we explore the digital hills and valleys of glasses-free 3D content and how you can adopt it to captivate viewers, let’s do some housekeeping by defining these interesting terms.
Digital Signage and Naked Eye 3D Content – Definitions
What Is Digital Signage?
Digital signage refers to the adoption of digital or electronic display devices such as LED screens to convey information, promote products, or for general advertisements.
Digital signage is mainly used in public areas such as malls, institutions, or major streets in the form of advertisement LED walls. Its content can be a combination of images, videos, audio, or interactive graphics.
And yes, your digital signage display can be spiced up with Naked Eye 3D content for a mind-blowing viewing impact!
What Is Glasses Free 3D Content?
The glasses-free 3D display is an innovative 3D display that is used by advertising businesses in digital signage or LED billboards. It uses stereoscopy or stereoscopic imaging techniques to create an illusion of 3D effects.
However, unlike stereoscopic 3D videos which require you to wear special glasses that merge different images, naked-eye 3D is an anamorphic video display
This means the displays are cleverly distorted to trick your eyes and brain into believing they are truly 3D.
The image is displayed on a plain LED screen for multiple viewing with no need for special viewing glasses or any other viewing aid or devices.
To achieve a naked-eye 3D display, you require a special L-shaped 3D LED screen and creative video content. A special software is used in the creation of the 3D display content.
In the current competitive digital marketing space, developing well-thought-out Naked Eye 3D content can revolutionize your digital signage and set your business apart
This is because of its unique visual displays that grab the viewers’ attention while enhancing their engagement with your content.
How Is Naked Eye 3D Content Created?
To develop Naked Eye 3D digital signage content for your business advertisements or promotions, you need special 3D software with no need for costly hardware.
Secondly, because creating stunning displays requires high-level creativity, you should engage specialists in this field. This is the only way your digital signage audience’s visual appetites will be captivated and captured by your digital billboard display!
How To Make Naked Eye 3D Display Captivating To Your Digital Signage Audiences – Key Approaches & Factors to Consider
To ensure that your glasses-free 3D displays have maximum impact on your digital signage target audiences, there are numerous factors, approaches, and techniques you should focus on
Keep Naked Eye 3D Display Simple
To ensure that viewers are not overwhelmed or distracted by too many complex details, keep your naked eye 3D display content simple and clear. This ensures that viewers are only captivated by what matters.
Consider Using Bold Text and Colors
Your target audiences will always view your installed glasses-free 3D billboard from a distance. Therefore, it is important that in your text content, you make use of bold colors for improved readability.
Bold colors will also enhance viewers’ emotional stimulation leading to them engaging with your display content..
Invest High-Quality 3D LED Screen
The quality of your 3D LED screen determines how perfectly your 3D display will be viewed and consumed.
If you have compelling glasses-free 3D content but the standard and quality of your LED screens are wanting, readers will not experience the full impact of your digital signage. It is like serving a delicious meal on broken and leaking plates!
So, you must invest in a high-quality curved or L-shaped 3D LED screen with high resolution and viewers will be fully captivated by your advertisement messages.
Captivating 3D Artistic Content
Creation of your naked eye 3d content is an art. Therefore, for your 3D digital signature content to be palatable to your audience, it requires an artistic flavor.
This is achieved by ensuring that the display tells an interesting or entertaining story and with 3D displays that grab attention and keep viewers engaged.
So, to achieve this, the services of a professional and artistic 3D content creator are not a choice but a necessity.
Selecting the Perfect Angle of View
Where you stand always determines what you see. Your digital signage should be installed in a position where it can attract more eyeballs.
So, the angle at which the audience views your naked eye 3D display is a critical design consideration if your LED display has to effectively captivate your target audience.
Testing different angles is a perfect way of identifying the best display position.
With the right angle of view, your digital signage viewers will not miss the display details that matter to both their visual thirst and your business objectives.
Be ready to collaborate and work with experienced 3D content artists, programmers, and sound technicians among other team members. This will ensure that your final content is flawless and suitable for your digital signage audience.
For your digital signage to fully captivate your target viewers, your glasses-free 3D content must tell a story, but not just any story.
Your 3D content should tell a story that the target audience can easily understand, appreciate, and identify with. It is then that they will be seduced to start engaging with your content.
It is important that in your 3D content story, you incorporate animations, sounds, or music to capture viewers’ interest.
Make Your Glasses-Free 3D Content Interactive.
During your 3D content creation, you must include elements that would encourage viewers to easily interact with your content.
For instance, you can include social media links, contacts, or QR codes. These will encourage your target audience to take appropriate action. Ultimately, these will facilitate engagement
Be Creative and Innovative
Our digital signage should be beyond the ordinary. Therefore, you must focus on being creative and innovative in how you bring out your brand idea.
To achieve this, you should think out of the box for you to successfully develop compelling display content that will captivate the viewers. Taking positive feedback is important in this process.
Again, for compelling naked-eye 3D content, you must focus on being original. So, do not focus on traditional approaches or techniques. Be innovative. Your digital signage viewers will be captivated by new ideas and approaches that blow their minds away!
Focus on Creating High-Quality Content
There is no shortcut to high-quality naked-eye 3D content. The quality of your display ranging from videos, sound, and text should be on a higher level.
There should be no room for errors or failing to optimize images or content in general for for captivating viewing experience.
With high-quality content, the viewing experience of your target audience will be significantly enhanced. This will also boost engagement.
Spice Up Your Content With Animations
The creative use of animations and motion effects in your digital signage display will enhance viewers’ visual appetite!
When effectively implemented, your display will be compelling enough to captivate and capture more viewers. Ultimately, viewers’ engagement with your advertisement or business will improve.
Flexibility, Compatibility, and Optimization Approach
Flexibility in your 3D content development approach is important. This is because the technological space is dynamic. Being flexible allows you to make adjustments to your content when needed.
It is also important that while being flexible, you also focus on creating content that is compatible with a wide range of devices or platforms.
Your content also ought to be effectively optimized for easy and convenient access. Display quality should remain high irrespective of the devices or display screens being used.
Focus on Your Viewers’ Desires
Your naked-eye 3D content should not just catch the viewers’ eyes. It should also touch and excite their souls! Therefore, be empathetic. Why?
This is because it is not all about what you want, what your business desires. What your viewers want, expect, or desire also matters a great deal.
So, when working on developing compelling digital signage content, think of what viewers will love, enjoy, and appreciate.
Apply Lighting Shadows In Your Glasses-free 3D Content
Another 3D content creation approach that you should consider to achieve a more realistic and captivating display is the use of lighting and shadows in your design
These are important especially if your naked eye 3D LED display is to target far-distant viewers. The 3D illusion effect that both the lighting and shadows create will catch the viewers’ eyes from afar.
Consider The Background
When the viewers’ key focus is the foreground of your glasses-free 3D display, it is important that you carefully choose your display background. This is because, with the right background in terms of texture or color, viewers’ immersive experience can be greatly enhanced.
Your Naked Eye 3D Content Should Exude Beauty!
They say beauty is relative. However, when it comes to your naked eye 3D LED content display, beauty is a delicious reality.
Your target audience has taste buds for beautiful things. That’s why you should endeavor to make your 3D content visually tantalizing and palatable.
Beauty combined with a dash of uniqueness and novelty in your 3D content creation will effortlessly captivate the viewers’ minds and souls for enhanced engagement with your display.
How To Enhance Your Naked Eye 3D Content Display With L-Shape LED Screens
Your high-quality naked-eye 3D content will only captivate viewers when displayed on suitable and high-quality 3D LED screen
So, for your 3D digital signage to have its full impact, here are ways you can improve on their LED screen display.
Choose a Large and Curved or L-Shape 3D LED Screen
With large LED screens, many viewers will comfortably enjoy every bit and bite of your content with no visual constraints. As a result, your 3D outdoor advertisement will have its full and desired impact.
For your naked eye 3D display to have a greater natural viewing experience, consider investing in a perfectly curved or L-shaped 3D LED screen.
Higher Grayscale Rating
The grayscale rate or luminance of a standard outdoor LED display is 13 bits. However, to captivate viewers with a compelling 3D display, consider LED screens with a higher grayscale.
A grayscale of 14 bits and above will create a lifelike display that your outdoor viewers will gladly devour!
Higher LED Screen Resolution and Refresh Rate
For a compelling viewing experience, the quality of your 3D content resolution must be high enough.
So, you may need to change your audience screen to high resolution or get a suitable high-resolution screen for a grand outdoor viewer experience
For a smoother and more captivating content display with no incidences of blurry images or viewers feeling dizzy, higher refresh, you should choose 3D screens with high refresh rate settings.
Install Multiple Screens
To make your glass-less 3D content more captivating, you can join multiple screens to increase the display surface for enhanced visibility
Invest in Premium Video Cards
Where necessary, get a suitable high-quality video card for smooth display and playback of your naked-eye 3D content.
The video card will also ensure that your displays perfectly match your particular LED monitor.
The Benefits & Advantages of Naked Eye 3D Content for Your Digital Signage Display?
Here are some of the reasons that make naked-eye 3D displays a better option for your digital outdoor LED displays.
Using glasses-free 3D content provides viewers with an immersive experience. Your target audience will be drawn into your advertisement story for a more engaging viewing experience.
The death and realism of 3D content display will make your viewers feel they are part of your digital signage display
The magical charms of glasses-free 3D content provide viewers with a more enhanced visual experience than the traditional 2D LED display.
Therefore, your LED display content will be effectively received, understood, and appreciated as never before
With a glass-less 3D display, you do not need to invest in viewing devices or any special equipment.
This makes it cost-effective and easier to implement in a wide range of settings or locations.
Naked Eye3D Content Enhances Viewer Engagement
Because Naked Eye 3D allows viewers to have a greater sense of depth and dimension, it captures the viewer’s attention and creates a memorable viewing experience and a lasting impression. This in turn increases their engagement which is positive for your business.
Transforms Public Spaces or Buildings With Art & Technology
The public space or building where your digital signage LED display is installed will never be the same.
The magical charms of 3D content that blend art and technology will transform their installation spaces or walls into landmarks that exude captivating art, creativity, and technology.
Improves Your Brand Awareness & Value
Your digital signage LED display is a reflection of your brand power! With an art-enhanced glasses-free 3D LED display with a clear brand message, both your brand awareness and value will be significantly improved.
Naked Eye 3D Provides Direction To Future Outdoor Display Technology
The adoption of digital signage LED displays is a bold manifestation of how your business is active in the evolution of outdoor advertising technology. This helps in inspiring future improvements to make glasses-free 3D displays part of future outdoor advertisements.
Naked Eye 3D Content Improves Interactivity
Naked Eye 3D content can provide a highly interactive experience for viewers compared to traditional displays.
For instance, with a simple scanning of a QR code on your large LED display, consumers can use their phones to easily interact with your digital signage. Amazing, isn’t it?
Increased Target Viewers
The glasses-free 3D displays have the potential to reach and captivate more audiences for enhanced business impact than other forms of 3D or 2D displays.
This is not only because of their large-sized displays but also due to their unique, thrilling, and accessible displays that reach viewers from different strategic locations irrespective of the time of day.
Further, 3D technologies allow for the creation of glasses-free 3D content to reach a wide range of viewers in different locations and through different LED screen displays.
Naked Eye 3D content is flexible. Therefore, it can be modified or updated with ease to suit your different display requirements for different installation locations or display devices.
Improved Return on Investment (RoI)
Because the glasses-free 3D LED display creates a compelling immersive experience, it increases viewer engagement.
This results in your business recording improved ROI and making your digital signage strategy cost-effective.
Limitations of Naked Eye 3D Content In Outdoor Advertisements
Naked Eye 3D Content Production Is Costly
The production of impactful glasses-free 3D content is much higher compared to traditional 3D content. This is mainly due to the use of the software. It also requires more technical and creative skills which means you have to spend more to get the right team.
Balancing Naked Eye 3D Content Captivation and Brand Message
Glasses-free 3D content tends to visually stimulate viewers more compared to traditional 2D content. So, developing content that is highly captivating while effectively conveying your business brand message can be pretty challenging.
Some viewers can easily get lost in the content’s visual charm and fail to absorb the key message that your 3D digital signage is meant to convey.
Customization of Naked Eye 3D for Different Screens
Because a lot of work goes into creating glasses-free 3D content, customizing content to suit different 3D LED screens is a major challenge.
This is mainly because different screens come in different sizes with different resolution capabilities. Therefore, adapting content to look flawless on different screens demands more time, more skills, more equipment, and more resources.
Naked Eye 3D Display Cycles Are Short
With long display cycles, viewers captivated by glasses-free 3D displays may suffer from visual fatigue. To avoid this, 3D digital signage displays have short cycles.
As a result, viewers have no opportunity to view many fresher displays
High Maintenance Cost
Because of their complexities compared to 2D displays, glasses-free 3D displays require more frequent maintenance to ensure their effective and smooth performance under different environmental conditions.
Examples of Some of The Top Naked Eye 3D Billboard Displays The World
Frequently Asked Questions
Qtn 1: What is Naked Eye 3D content?
Ans 1: Naked Eye 3D is a 3D viewing technology in which viewers can enjoy a 3D LED screen display of images or videos without having to wear special 3D eyeglasses or headsets.
Qtn2: What is the difference between glasses-free 3D and stereoscopic 3D display?
Ans 2: The main difference between glasses-free 3D and Stereoscopic 3D is that the glasses-free 3D content depends on special lenses that manipulate the screen light to create an illusion of 3D effects. So, viewers do not require viewing glasses. With stereoscopic 3D displays, special 3D glasses equipped with LED displays must be worn for viewers to experience an enhanced immersive 3D experience.
Qtn 3: How is Glasses free 3D Display formed?
Ans 3: Glasses-free 3D content relies on specially designed lenses to create a 3D illusion. The lenses refract light from the LED screen in different directions. This forms a visual illusion of a 3D display.
Qtn 4: What devices can you use to view naked-eye 3D content?
Ans 4: Naked Eye 3D content can be viewed on a wide range of compatible display devices such as 3D LED screens, laptops, tablets, TVs, and smartphones.
Qtn 5: What other types of content can be viewed in Naked Eye 3D?
Ans 5: Apart from digital signage or digital billboard displays, other displays that can be enjoyed in Naked Eye 3D are video games, 3D movies, and virtual reality designs.
Qtn 6: What is the main disadvantage of a Naked Eye 3D Billboard Display?
Ans 6: The main disadvantage of glasses-free 3D content is that the display is only captivating and “real” when viewed from a particular location or area. This is because the 3D effects are determined by the angle of view.
Other Relevant Links
- Naked Eye 3D Display Technology- The Ultimate Guide
- 30 Most Immersive 3D Billboard Advertising Examples
- Anamorphic LED Display: A New Way To Dazzle Your Audience
- How 3D Billboards Work
- 30 Creative Billboard Advertising Ideas and Tips
- How LED Display Is Revolutionizing Digital Signage
- Time Square 3D Billboards -How They Work