Truly, 2023 was a year to remember, from the global political crises and economic sanctions to the inflation and bearish tech and corporate industry and market. All the world’s economies felt it, and so did digital signage trends predicted to be super-effective in the 2023 signage year.
This implies that although the 2024 digital signage trends highlighted in this listicle could take prominence as predicted, unforeseen events could still affect how display signage technologies play out this year.
Either way, everything that happened in the digital signage space has brought about digital signage today—including the direction it appears to be going in the future. At the end of this article. With that in mind, here are the top 20 digital signage trends in 2024:
1. Interactive Multi-Touch and Multi-User Display
Multi-touch technology has existed since 1982, when the first touchscreen device was introduced. However, it has evolved to suit today’s presentation and LED display growing demands and needs.
One of the driving factors behind the use of interactive multi-touch displays would be the paradigm shift in education and teaching, content creation, corporate, coaching, hospitality, and advertising, among other niches.
With more schools joining the technological advancement schemes, interactive multi-touch and multi-user digital signage technology would be a game-changer in whiteboard display for coaches, presenters, and tutors. Although as an emerging digital signage display trend, cost could affect its adoption in 2024. Subsequently, this may be different.
2. Cloud-Based Software
Digital signage technology is incomplete without its software component. Being a cloud-based digital signage software would distinguish signage displays from one another in 2024. Cloud-based digital signage software offers reliable, easy-to-use, and secure display options to design, interact, and manage your digital signage from anywhere and any device seamlessly and in real-time.
Naturally, cloud-based systems have almost taken over the general software markets, with SaaS applications adopting it massively. A 2023 cloud statistics show that 60% of the world’s corporate data is stored in the cloud, and more software industries, like gaming, entertainment, etc., continue to adopt cloud-based infrastructures massively.
The same applies to digital signage technology. The reason for this adoption would be growing usage and adoption in cloud-based infrastructures, just like researchers have predicted.
3. Durable Digital Display
Digital displays are almost like traditional LED TVs, only that they do not possess tuners like most TVs do. So, instead, they are better suited for commercial digital display purposes to display multimedia content to an audience.
In a world where digital signage technology appears to be an emerging trend with the potential to break or damage at any slight mistake, many skeptics would opt for durable digital display technologies. So, LED display and digital signage solutions that market their products as durable would probably thrive in 2024.
This shouldn’t be a marketing tactic but a fulfilled promise for any digital display solution. Durable means the LED display can withstand wear, tear, or external pressure. If your digital signage display doesn’t meet this criterion, you better include the risks in the product description.
4. Automated Content
To be clear, automated content, automatic content, or content automation—whichever name you choose to call it—is when you use software to streamline and improve digital content development, distribution, and management. In this case, you remove the need for humans—just AI or SaaS tools.
Automated content has already been around since the commercialization of the digital signage industry. It has even become a major feature of digital signage displays. Only that it has improved with advancements in software development and digital display technology. Meanwhile, this trend will continue in 2024 with more focus on design thinking strategies and content marketing.
Two things automated content has brought to the digital signage market—which will be a basis for its increased adoption in 2024—are cost-saving and time management. It has also enhanced accuracy, offered flexibility, and improved content production and distribution efficiency.
5. Creative Installation
Creative installation uses artistic three-dimensional designs or presentations to enhance the aesthetics of a place or for public viewing. This trend has been around for a while, especially as public LED displays are concerned. Nevertheless, it has evolved to include holographic creative art displays, now used for astonishing marketing strategies.
That said, trade shows or exhibition centers, sports arenas, hospitality, restaurants, and entertainment industries would most likely adopt creative installation. Because it would suit their decor style and add more elegance to their display, presentation, or marketing needs in 2024. One of the drivers of this display will be the increase in the 4K and 8K screens.
6. 4K and 8K Screens
4K and 8K screens refer to the ultra-high definition (UHD or Ultra HD) display or picture quality with a horizontal resolution of about 4,000 and 8,000 pixels, respectively. The K represents 1000 pixels—the dots that make up the digital signage display. So, the more the pixels, the sharper the image would appear.
As mentioned earlier, creative installations require 4K and 8K display screens to give off the kind of display brands would probably want. So, as more brands install creative displays in their buildings, 4K and 8K display demand will increase.
Also, the Euros, African Cup of Nations, and Copa America—all set to take place in 2024 could be a major contributor to the use of 4K and 8K display screens. We all saw how effective such display resolutions were in the preceding football tournaments; we expect even better in 2024.
7. Better Social Media Integration
Regarding signage displays, social media integration means integrating your social media accounts into digital signage displays. Businesses could use your social media engagements as social proofs to attract more engagement and marketing opportunities from both the social and the digital display signage endpoints.
There is no limit as to how this can be implemented. You could hire someone to update this digital signage regularly or use automatic content software or smart AI to make it work. Social media integration is already a thing in the marketing world. However, it could improve and help businesses reach more customers or audiences with digital signage.
8. Mobile Integration
Ever since the COVID-19 pandemic, mobile integration in digital signage has become a strong consideration, especially as it reduced the touching of public interactive digital signage boards. Mobile integration is the alternative way to reach target customers or users, as people appear to spend more time on their smartphones.
Fortunately, IoT, QR Codes, and other scannable or communication technologies have evolved so well that mobile phone users can perform tasks efficiently using their phones as-is on interactive multi-touch display boards. Hosts can also deliver messages or reach out to these target users directly through beacons, IoT sensors, and other networking tactics compatible with the latest digital signage displays.
We expect this digital signage trend to evolve in 2024 as marketers look to modify their approach to improving customer experiences, especially those that use digital signage technology.
9. Larger Wall Display Sizes
Suppose you already use wall digital signage displays, and it doesn’t seem to produce the kind of result you’re looking for. In that case, there are two considerations on the list: update your content strategy and design thinking process or consider larger wall display sizes.
Using a larger wall display size could grab your audience’s attention faster. Large wall displays are common in sports and exhibition centers and are used as decoration or advertisement in these industries.
10. Digital Signage Advertising
One of the major uses of digital signage is advertising. We’ve iterated display advertising trends in this article that it almost now sounds cliche. Digital signage advertising will extend into 2024 as it will in the coming years. A major change would be how businesses choose to advertise through digital signage displays and the content strategy they employ.
Whatever strategic or design thinking process businesses choose to employ, it wouldn’t also stop the advancement in digital signage features, especially with 4K and 8K LED screen improvement or the increase in wall display sizes. Businesses that want to scale may have to consider not just the content they intend to use to promote their services but also the technology and software behind the digital signage, as it will determine how strong their campaign would be.
11. Reliable and Secure Data for Cloud Signage Software
You can’t talk about cloud digital signage trends without talking about data security. This is because cloud-based infrastructures generally have a history of vulnerability attacks. So, users of cloud digital signage technology expect that the solutions they use have the necessary protection infrastructures to keep any form of security breach from happening.
Some data security infrastructures digital signage display solutions could employ include authentication, firewalls, cold storage cloud servers, encryption, etc. In fact, we expect cloud digital display signage solutions that provide and market their LED signage software as reliable and secure to perform better in the market come 2024.
12. Use of Creative Content Backed With Data
Businesses that aim to improve their 2023 signage trends limitations in 2024 should use data-backed creative content—which is simply monitoring and evaluating customer patterns and interest in their signage display campaigns and iterating these contents as they get more feedback.
Creative content will be a solid basis for the success of your digital signage campaign in 2024. So you must know how to create content for digital signage display, then employ data tools with regex capabilities to perform your customer experience analysis. That way, you get clear feedback and iterate your campaign without limitations.
13. The Rebirth of QR Codes
QR codes are undoubtedly the foundation of mobile integration and touchless transactions as far as interactive digital signage display ideas are concerned. Brands that implement this in their system could see a surge in the success of their digital signage campaigns.
Fortunately, QR code technology has evolved over time, especially during and after the Covid era when the demand for contactless systems was high—in what is known as the rebirth of QR codes. So, in 2024, we expect QR codes to form a major part of digital signage features that will upgrade touchless transaction systems.
14. Use of Smart AI in Digital Signage
Smart AI, like voice recognition and automated content, will be very resourceful in 2024. The reason is that the 2023 AI systems are expected to improve via AI training and machine learning come 2024.
More industries will adopt AI, opening doors to better and smarter AI integration. Digital signage technology will not be left out of the equation as advertisers and content creators will aim to use AI to streamline content creation.
As a matter of fact, smart AI offers better creative content, helps with content scheduling and content mapping, and can also improve and personalize customer experience, as the case may be.
15. Transparent Display
Transparent displays are not an entirely new signage technology. However, it remains a wonder in many places owing to its engaging nature. People are always quick to stare, trying to know how exactly an LED screen can display content without having a complicated backend of wires and panels.
This singular reason is why the digital signage industry will never get enough of it. In fact, we’re still in the early stages of its development, which is why it’s not quite rampant. How exactly transparent display will influence the market dynamics in 2024 isn’t clear. However, any business or brand that uses this technology for indoor or outdoor marketing will be stunned by the number of impressions and customers they would attract.
Although the word “metaverse” was coined in 1992, it was not necessarily a thing until early 2021, when the blockchain-based metaverse campaign started. The metaverse is literally a world of its own that people can experience using special equipment. Also, people can virtually do business in and from the metaverse, and vendors will have to use good displays and often multi-touch screens to keep track of the moments and even interact with the real world.
17. Growing OLED Adoption
OLED simply means organic light-emitting diodes. It is the technology behind most flexible display screens. Recently, Motorola announced the launch of their wearable foldable screens, drawing further attention to the future of OLED.
Well, guess what? The future of the digital signage market has OLEDs written all over it because people are creatively looking for new ways to show off their brands and lifestyles. Imagine walking into a restaurant to see a super-curved TV or flexible video wall wrapped around the building’s pillar.
It would definitely catch your attention. These are some of the possibilities of OLED, and we can’t get enough of them. So, digital signage statistics suggest we will see more of these trends, even as the world evolves. With IoTs and Bluetooth in the picture, retail customers can get better contactless digital experiences when shopping.
18. Retail Displays
The retail sector is not left out of the trend, as they would make up a significant portion of the users of digital signage today. The reason is based on the fact that the global retail market generates over 27 trillion USD in sales annually and is predicted to reach over 30 trillion USD by 2024.
That said, retailers can set up creative content and animations outside or inside their stores to attract potential buyers or draw them to make impulse decisions based on the detailed and creatively designed information on their display boards.
19. Digital Billboards Over Online Ads
Online ads, most times, can be small and annoying, hence why many marketers opt for other effective promotional strategies like influencer or content marketing. Meanwhile, billboards are inevitable. No matter how much you try to overlook, you will likely catch something from a billboard.
Research shows that 75% of travelers recall seeing a digital billboard within the past month, and 96% of students notice digital signage immediately and can recall its content. This shows how effective display billboards are.
Now, compare the above billboard stats to online ads. In a study, 74% said they were tired of seeing ads. Yet 63% claimed to only see a few things advertised, even if it was done repeatedly. Finally, 44% in the study said they found ads to be irrelevant to their wants and needs.
Although the internet appears to be the new world where we live and socialize, the real world remains our reality. Display billboards are realities we cannot avoid as we move around in our society; businesses should think about this when they plan their promotional strategies.
20. IoT Integrations
As we explained while highlighting mobile integration in this digital signage display trend in 2024, IoT integration is almost similar. Imagine telling a screen what to do using voice-activated or remote-controlled sensors, pointers, or beacons. Customers can communicate with interactive digital signposts and perform activities using Bluetooth or IoT sensors.
Such a trend would be astonishing and could attract clients excited to have such an experience—telling a screen what to do and how to do it. Usually, customers can perform this remote-controlled interactivity using their smartphones, smartwatches, or other connected devices.
The IoT integration trend would shift the focus to the customer, improving their shopping or business experience and probably leaving them longing for more.
Digital Signage Industry Growth and Market
The digital signage market is expected to reach USD 35.24 billion by 2028 from USD 23.54 Billion in 2023, at a CAGR of 8.40%. Meanwhile, North America has the largest market for digital signage (35%), followed by Asia Pacific and Europe at 20% each. Africa and Australia/New Zealand have slower growth rates at 10% and 5%, respectively.
Where Digital Signage Can Be Applied
Now that you’ve seen some digital signage stats and trends, here is a breakdown of some industries or niches where digital signage would thrive in 2024 and the coming years as digitization progresses and evolves.
Trade Shows and Exhibition Centers
Trade shows target a particular customer base and audience. In contrast, exhibition centers allow you to attract more customers regardless of their needs or tastes—they are great ways to market your products and services and build leads.
Forging ahead, digital signage is a super-resourceful tool for out-of-home advertising in trade shows and exhibition centers. Apart from making your brand stand out, it makes your display attractive to a broad audie
nce, who might want to look at your products and services, not because they might be interested in them outrightly.
That way, you could capture more attention from both the intended and uninterested audience, who may, at the end of the day, become interested in what you offer. So yes, digital signage displays or trade show displays would be a big flex in the trade shows, trade fairs, and exhibition centers in 2024—we expect more brands to employ digital displays to attract their clients or customers.
Digital signage in advertising comprises a network of digital screens used to convey a message or promote products or services to an audience. It is also often called a digital signage network or digital signage advertising network—either way, you would often see this form of advertising in metropolitan areas, cities, or business areas.
Nonetheless, in 2024, we expect various digital advertising trends to spread significantly to areas around cities. When this happens, the years after 2024 could see a massive surge of digital signage in rural areas as the signage industry continues to evolve. This becomes an opportunity for brands to localize their advertising strategies and reach more customers in this class.
Due to the war and global political dilemma, it’s not surprising that the 2023 signage in retail did not explode as expected before the disruption. However, 2024 could present a different opportunity for digital signage technology to become a big flex, especially as more brands or players build retail shops, supermarkets, and modern open markets.
Using digital signage features in retail would become a big flex for your retail store in 2024. Your business will stand out and attract more customers. And all you’ll ever need is a digital display noticeboard or signage set up and installed in strategic locations inside and outside your retail store or supermarket.
Corporate and Industries
Big companies that often rely on metrics, quarterly reports, and seamless employee or corporate communication need digital signage to make this work. With digital signage technology, they could reach more employees and perform impressive presentations using interactive multi-touch and multi-user boards.
As the digital display market becomes more sophisticated with amazing solutions, they can instantly present, monitor, and save their results or reports using cloud-based software. The truth of the matter is we expect more corporate and industrial usage of digital signage features.
That way, companies of all sizes and backgrounds can communicate effectively and seamlessly to employees and clients. The first step is to install digital signage displays, then focus on improving their design thinking process to make communication more effective as corporations use digital signage technology.
Do you know that US hospitals waste $12 billion annually due to poor communication? The good news is that digital signage can help the healthcare sector to communicate effectively. Doctors could reach more patients and guests using digital signage examples installed at different parts of the hospital.
It could be as simple as digital sign posts in lobbies, staircases, wards, etc., showing patients the right direction to take inside the hospital. Other digital signage examples include LED screens showing important health information that could save lives.
These are important because the healthcare industry is one of the most vital niches in the world—we cannot do without them. With digital signage technology, it can even improve, especially as privatization of this sector grows. External displays and internal notice boards will be most effective in engaging clients or patients and establishing any hospital or clinic as one that understands modernization in healthcare.
Hotels, reservations, guest houses, etc., make up the hospitality sector. Imagine how much traction businesses in this sector would get with well-optimized digital signage display solutions and LED boards in strategic areas internally and externally. The experience would be aesthetic and wholesome and could attract a particular class of guests or patrons.
With modernized LED digital signage display ideas, you could capture the right people and establish your hospitality business as a worthy contender, especially as competition in the hospitality sector grows. Reports confirm that the number of hotels and motels in the US increased by 7.1% between 2022 and 2023.
Although the market value of the hospitality industry dropped from $9.17 trillion in 2019 to around $4.53 trillion in 2022 to 2023 due to the global Coronavirus pandemic and political crisis, we expect a different direction of this industry in 2024 as the global political and commercial sphere take a new turn.
Also, reports tell us that 78% of millennials would rather spend their money on experiences than on physical items. People want to experience life with their family and friends more, and their next bus stop is usually the hospitality industry. Further research shows that many tourists or travelers consider aesthetics when choosing relaxation spots or guestrooms.
The only excellent way to attract these people is by jumping on the display advertising trends. So, the guestimate from the above analysis is that digital signage technology will drive the hospitality industry’s digital signage trend in 2024. Those who employ this technology or system would most likely be the standouts.
With the evolution of multi-touch and multi-user display boards, education couldn’t get any more interesting. As technology takes pre-eminence in the educational sector, new signage technology has become a go-to option.
This is so because private and public institutions continue to compete among themselves as to who has the better technological resources to train the emerging labor market and distinguished academics. They would also want to use the best tools to keep their names in the best books of potential and current academics.
This competitiveness would encourage more usage of digital signage display solutions in 2024. So, players in the education sector can elevate their school technical systems using digital signage display ideas like interactive multi-touch and multi-user whiteboards and larger wall displays over old-fashioned projectors.
Furthermore, digital signage can be effective for emergency messaging in schools, especially in laboratories prone to hazards. This could save lives and properties in worse-case scenarios.
According to several digital signage statistics in 2022 and 2023, restaurants that replace traditional billboards with the latest signage trends will appear more attractive and exquisite. This is because digital signage display solutions have modern-like features that offer restaurants more elegance, design, or taste than traditional display methods.
Areas, where digital signage technology can be most effective for restaurants include food menus, interior and exterior decorative boards, and any other strategic area where display information or decoration, can be most effective—it all boils down to intuitiveness and taste.
Gym and Spa
Gyms are another area where digital signage technology can be most effective in 2024, especially as gym equipment continues to evolve and embrace technology and wearable devices in what is now known as techno-gyms.
Digital signage can be incorporated into techno-gyms to show users or gymaholics their progress in real-time. It can also help with other information to improve the gym and fitness process.
Moreso, these facilities can use digital signage features to decorate their buildings and improve customer experiences. Imagine a gym with an animated display containing motivational content—that type of gym will probably stand out from a gym without any digital signs.
In light of this, the digital signage display vs. TV debate is gaining traction because wellness facility owners and managers are gradually looking for ways to optimize their facilities to increase customer engagement.
The sporting industry is arguably one of the biggest markets for signage trends. For instance, notwithstanding the nature of the sports, there’s always a need for a digital sign post to communicate the scores of the game. That’s in addition to the gigantic, billboard-like screens that spectators can use to follow the game irrespective of where they may be in the stadium or sporting arena.
This trend won’t change. In fact, several digital signage statistics suggest that we’ll see a major growth in innovative solutions for the sports ecosystem. From more immersive screens to capture the games to LED signposts for easy navigation, 2024 and beyond has much to offer this industry.
The digital signage industry suffered a huge blow owing to the COVID-19 pandemic. But things have since changed for the better, with various digital signage statistics pointing towards more adoption in the coming years. Although we covered 20 major signage trends, there are still endless possibilities and innovations expected in 2024.
The good news is that the innovative nature of the industry makes it possible for you to think of any digital signage display ideas, and you can be assured that renowned manufacturers like NSE LED Cloud can bring them to life. To get started, check our product catalogs and case studies to have an idea of how we can help your business grow.
Why Is Digital Signage Growing in Popularity?
Digital signage is becoming more popular because:
- Of the enhanced interactivity it offers customers.
- It can create experiences that traditional static signs cannot.
- It can also grab customer attention faster than traditional static signage.
- Through the elegance it provides, businesses can leverage it to entertain customers and make their services and experiences more engaging and fun.
How Effective Is Digital Signage?
New signage technology is more effective for brand awareness and visibility than traditional media. Also, digital signage used in educational or corporate sites or institutions to display information such as company or academic values and moral ethics can improve productivity and engage employees. In that case, digital signage is a very effective communication tool.
Is Digital Signage Expensive?
Digital signage display price is proportional to demand and time. Typically, as technologies or digital signage display versions evolve or their demand decreases (more people are already using them), the cost of installing them probably decreases. This is true for any technology product. For example, a report showed that between 2004 and 2010, the cost of deploying and maintaining a hundred-node digital signage network for three years decreased by 50%.