A Guide to How to Measure OOH Advertising

OOH is known as out-of-home advertising, that is outdoor advertising. It is usually an advertising medium placed outdoors, with a wide audience, high visibility, all-weather exposure operation, and can improve brand awareness.

Traditional OOH advertising billboards and posters are plastic curtains or paper, very environmentally friendly economic efficiency is not high, and can not be recycled, in this environment, the LED screen with its modular assembly characteristics, and flexible material playback mode. More and more favored in the field of OOH advertising.

Next NSELED will bring you a guide to the use of LED screens and OOH advertising, which includes how LED screens and OOH advertising combined with how to add advertising effectiveness for OOH advertising, can definitely help you get a certain understanding of this field.

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How LED screens have increased the effectiveness of outdoor advertising?
  • Visibility enhancement:
    LED display screen can perfectly restore the color effect, and high contrast, even in bright sunlight and direct sunlight outdoors is also very eye-catching. Enhanced visibility can help advertisements, brands, and messages effectively attract the attention of passers-by.
  • Dynamic content:
    LED displays can show content dynamically and can interact with viewers in a way that makes outdoor advertisements visually appealing and better showcases video, animation, and even real time information. This dynamic feature is conducive to improving the impact of advertising, making a deep impression.
  • Targeted advertising:
    Outdoor LED displays can be strategically placed to target specific audiences. For example, placing an LED billboard near a shopping mall or busy intersection can effectively reach a large number of potential customers and entice those potential customers to visit the brand or shopping center.
  • Cost-effective:
    While the initial investment in an LED display may be higher than traditional signage, it can save money in the long run. LED technology is highly energy efficient and therefore consumes less energy, and due to its long lifespan, maintenance costs are lower, with only the module needing to be replaced in the event of damage or failure.
  • Brand Awareness and Memorability:
    The eye-catching nature of LED displays can significantly increase brand awareness and memorability. Well-designed, strategically placed LED advertisements can create a strong brand impact among target audiences and increase brand awareness.
  • Competitive Advantage:
    Outdoor LED advertising can give companies a competitive advantage. By utilizing the dynamic and visually appealing nature of LED displays, companies can stand out from their competitors and expand their advantage one step ahead of their rivals.
What are the criteria for placing outdoor LED advertisements?
  • Target Audience:
    First of all, define the target audience. Understand their demographics, preferences, and behavior. Determine where they live, work, and relax. This knowledge will help you choose locations that will effectively reach your target audience.
  • Select a market niche:
    Conduct thorough market research to identify areas of high foot and vehicle traffic that match your target audience. Look for locations that will maximize the visibility and exposure of your LED displays. Consider popular shopping areas, busy intersections, transportation hubs, and tourist areas.
  • Local regulations and permits:
    Familiarize yourself with local OOH advertising regulations and permits, especially for LED displays. Determine if there are any restrictions on display size, location, or hours of operation. Ensure compliance with zoning laws and obtain necessary permits prior to installation.
  • Environmental Factors:
    Consider environmental factors that may affect the visibility and longevity of LED displays. Consider lighting conditions throughout the day, potential shadows, and weather effects. Ensure that the installation site is adapted to install and protect the LED display from adverse conditions.
    Budget Considerations:
    Determine the budget for outdoor LED advertising and evaluate the cost of different locations. High-traffic areas or prime locations may cost more. Evaluate the value and potential return on investment (ROI) of each location, weighing visibility and exposure against the associated costs.
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What LED screens are available to participate in OOH advertising campaigns?
  1. 3D Outdoor Billboards:
    LED billboards are large displays placed in high-traffic areas such as highways, city centers, and shopping areas. They are generally installed in locations that are very attractive to passersby. They can display static or dynamic content, including images, videos, and animations, to effectively communicate brand messages.
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  2. Public Car LED Displays:
    LED displays mounted on public transportation vehicles such as cabs or buses allow brands to display advertisements in areas where foot traffic gathers, expanding the brand’s reach. Especially NSELED LED taxi screen, with its unique and beautiful appearance, high brightness, and high-definition display effect has gained the favor of many customers.
    car transparent led
  3. Stadium Displays:
    LED displays in stadiums provide an attractive vehicle for sponsors and advertisers. They can display live game footage, scores, interactive content, and brand advertisements, providing a sponsorship platform for sporting events and enlivening the stadium area, giving fans a great viewing experience.
    studium led screen
  4. Retail Store Display:
    Placed in the front window of the retail store window LED display or wall-mounted LED display to show promotional activities, with the holiday change and change the content, can be very good to attract passers-by, and has a high economic effect.
  5. Digital LED poster:
    NSELED’s outdoor LED poster with high waterproof (IP65 waterproof rating, waterproof mask, waterproof silicone aviation plug), high brightness and portability (plug and play, outdoor battery power)
    LED Poster for university lectures - in Switzerland
  6. Immersive displays:
    LED displays with interactive features such as touch screens or motion sensors allow viewers to interact with the content. Can also be connected to the X-box, making the screen a carrier to the audience to bring more fun and more immersive experience.
  7. Event Rental LED Screens:
    LED screens at outdoor events, festivals, concerts, or sporting events can be used for branding and sponsorship. Events exist instantly, and rental LED screens can be quickly installed and removed, and are highly mobile, making them ideal for events, festivals, and concerts.
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Measuring OOH advertising effectiveness is significant because it provides valuable insights into the effectiveness and impact of campaigns. Hopefully, this article will help you learn more about OOH advertising, maximize its impact, and leverage economic resources.

If you have questions about OOH advertising you can also contact us, we will give you the most professional advice based on our past experience and understanding of future trends!

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