As the digital signage industry advances to provide customers with immersive experiences and increase sales and loyalty for brands, many companies are quickly adopting this form of advertising. Hence we now have lots of stunning 3D billboards in China, the United States of America, London, Tokyo, the United Arab Emirates, etc. Here is a detailed overview of each of these digital billboard advertising examples:
1. 3D Billboard Times Square
Times Square is one of the world’s busiest and most famous commercial hubs for placing a 3D ad, and it houses some of the best 3D billboards around the globe. However, it is expensive, and not all businesses can afford it since it costs between $85,000 to $340,000 monthly. But, you stand a chance to reach over 150 million tourists and residents yearly with one remarkable advertising content, just like the companies below:
i. Coca-Cola 3D Billboard Times Square
When discussing brands making the marks in their industries, especially in Times Square, Coca-Cola, a beverage company, placed the first robotic 3D billboard in August 2018. The signage is 68 x 43 feet consisting of 1,760 display screens, all programmed to showcase consistent colors and content. The Guinness Book of Records recognized this feat as the first brand to set up robotic signage.
ii. House of the Dragon 3D Billboard Times Square
For the series premiere in August 2022, The House of the Dragon 3D ad in Times Square featured a captivating visual showcasing a dragon coming out from a building and spitting fire. This immersive LED display ad created a buzz on Youtube and social media apps like Tiktok within the first three days of publishing.
iii. Balenciaga X Fortnite 3D Billboard Times Square
With many businesses competing to reach over 100 million people yearly, companies yet to leverage this may miss out on the visibility and increased brand perception, trust, and loyalty immersive NYC 3D billboard give. To tap into the crowd, Balenciaga and Fortnite created a great ad featuring Doggo, a character in the Fortnite game, wearing a hoodie and pants with sunglasses by Balenciaga.
Besides these brands, other reputable companies like BMW, Google, Samsung, Resident Evil, Darth Vader, and Forspoken have leveraged this commercial hub for various advertising needs, including showcasing a new product or event and sharing information about sales offers.
2. Adidas 3D Billboard—Argentina’s World Cup Victory 2022
In December 2022, Lionel Messi’s exciting adventure with the World Cup ended. He has long been looking forward to winning; his team played with France and won. To mark Argentina’s victory, the sportswear giant, and Messi’s sponsor, Adidas, created a 3D billboard of Messi’s team celebrating their win.
This 3D display created by an advertising agency in Dubai spots an iconic moment captured on the field after they won the World Cup. Adidas created a giant digital screen that looks different at every angle, moving with the viewers, and it generated 250 million views on social media.
3. Nike Air Max 3D Billboards in China
China has positioned itself as one of the biggest players in the 3D advertising industry. From giant cats to waves and shoes, there is no telling if they are stopping. Various companies have created and launched 3D advertisements in China, and one of those players is Nike. Theirs is located in Hangzhou, China, and leverages two large screens.
The Nike 3D OOH installation highlights the transformation of the Nike Air sneaker over time. The display features a captivating scene where the Nike Air 1 is generated within a bubble using specialized machines. As the shoe forms, it undergoes a dynamic sequence of lightning bolts and laser impacts, creating an electrifying effect.
Subsequently, robot arms showcase different shoe designs, demonstrating the evolution of Nike Air. The display reaches its climax when a scorpion emerges and interacts with the shoe, symbolizing the birth of the new Nike Air Max Scorpion model.
Eski Mall 3D Billboard in China
Another impressive 3D ad display by Eski Mall in Kaohsiung City, Taiwan, shows a giant man with weird facial features. He looks around, searching for something, then stretches his hands to pick up a shopping bag from Eski.
4. Cat 3D Billboard in Japan
Like China, Japan is also at the forefront of this digital evolution; for instance, a 150-sqm digital billboard by Cross Shinjuku Vision—a leading online destination for men’s contemporary fashion and streetwear—made waves in Shinjuku, Tokyo. The ad displays a giant cat that wakes up often from a nap, flipping its tail and looking below the viewers.
5. Nike x RTFKT 3D Billboard
Nike is always known to take its marketing efforts to the highest level attainable. This year, they collaborated with RTFKT, a digital fashion brand pronounced as “artifact,” and prepared limited stock of ten different interpretations of the Air Force 1. They kickstarted a forging event that lasted between April 24th to May 8th.
During this event, holders with eligible digital collectibles can redeem their Air Force 1 NFTs for physical, made-to-order sneakers. To this effect, they release stunning and engaging 3D ads, announcing this collaboration and enlightening their audience about it. This is not the first time Nike is doing 3D ads that particularly resonate with its audience. They specifically target Air Max Day yearly to display amazing content, as they did in China this year.
6. Forespoken New York 3D Billboard
When discussing 3D billboards in New York City, Times Square first crosses the mind. For instance, Forespoken— an action video game, spots the journey of Frey, a young New Yorker trying to find her way back after being transported to the beautiful but cruel land of Asia. The game was released in January 2023.
Following its release, the developer Luminous Productions placed an immersive 3D ad in New York Times Square. The display features Frey using the powers she discovers she has in Athia to fight her way out.
7. Doctor Strange 3D Billboard in Chicago
3D technology is fast spreading, and there is hardly a place where you won’t find it. In May 2022, Marvel Studios did a 3D campaign for their latest release ‘Doctor Strange.’ The ad highlighted various characters from different scenes from the movie in action.
It featured the character America Chavez—a young lady who could survive traveling between multiverses (often dangerous) trying to escape from a witch. It also featured doctor strange, the main character, and other characters.
8. Impressive Cat 3D Billboard in Shinjuku, Tokyo
Besides the nightclubs and busy nightlife in Shinjuku, a special ward of Tokyo, Japan, it also has some of the most creative minds and businesses. Tokyo has various billboards. However, some catch pedestrians’ attention the most. A 3D display of a giant cat waking up with sleepy eyes at 7 am, yawning, changing rooms later, and breaking a map to catch a fly.
This remarkable display by Cross Shinjuku Vision has kept passersby talking, and many find it lovely. This display resonates with the audience, especially on-site workers, students, and others commuting to work or school because they also had to wake up early with sleepy eyes to start their day.
9. Dog 3D LED Billboard in Tokyo
Besides the cat at Shinjuku, Tokyo has another 3D billboard in Shibuya Station, showing a dog jumping from one screen to another (there are eight screens in total). Pedestrians say the concept is a remembrance of Hachiko, a dog who used to wait at the station expecting his guardian to come after he passed. According to them, while there is already a statue of Hachiko, the display is amazing and impressive.
10. 3D Billboard Las Vegas—American Eagle Store
The American Eagle Store houses the first 3D display screen in Las Vegas. The display features various life-like clips and ad content, including ladies sitting in a pool and splashing water on themselves, a band performing, an astronaut in space, simple ad content for a clothing brand, and other creative designs.
11. Hyundai 3D Billboard in India
India’s first immersive 3D Billboard was created for Tanishq. However, other brands are taking the industry by storm in India. For example, Hyundai hosted a gigantic digital screen that seems to crack, and a stunning red car bursts out, hovering in the air before rotating to display its full features.
12. BVLGARI OCTO Collection 3D Billboard in Korea
Korea is also home to many 3D billboards and a welcoming 3D market for businesses hoping to advertise their products or just do a celebratory commercial. For instance, BVLGARI—a men’s accessories company, celebrated the 10th anniversary of the OCTO collection last year. Another example is the wave public 3D project in Seoul.
13. Meta Quest 2 3D Billboard in London, Piccadilly Circus
It is safe to say that London’s Piccadilly Circus is the NYC Times Square of the United Kingdom. This 3D Piccadilly Circus features many ad campaigns. Meta’s exciting new immersive billboard is designed with one goal in mind: to entice more people to purchase the Meta Quest 2 headset.
The billboard captures attention by featuring an NFL player jumping out of the screen, making an impressive catch that seems to defy the laws of gravity. The dynamic visuals continue as an astronaut gracefully floats through space, seemingly breaking free from the confines of the billboard itself.
These captivating scenes create a sense of wonder and excitement, showcasing the incredible experiences that await those who embrace the Meta Quest 2 headset. Whether it’s the thrill of catching virtual footballs or exploring outer space, the immersive billboard invites viewers into a world of endless possibilities.
14. League Of Legends 3D Billboard in Los Angeles
This nice and immersive piece promotes the League Of Legends online game. The big SNA Displays screen is on a corner of the Moxy/AC Hotel Downtown Los Angeles complex. The screen is a 90-degree viewing angle, so viewers in certain angles may struggle to see and engage with the content.
15. Bonifacio Global City (BGC) 3D LED Billboard in Philippines
Philippines’ first “naked-eye” 3D-LED screen is in Bonifacio Global City (BGC), which can pass as its NYC Times Square or Piccadilly’s Circus. The BGC digital billboard covers 400 sqm of a multimedia display showing off the latest iteration of visual arts trend called anamorphosis.
This illusion technology combines LED screen and distortion perspective art using sharp pixels to provide a realistic feel. Netflix, Disney, and FoodPanda are among the first brands to advertise on this massive display technology.
16. The Wave Campaign 3D Billboard in South Korea
The 31,000 LEDs, named’ Wave, ‘ covers up to 17,437 square feet. This public campaign brought the ocean to the streets of Seoul, and it is the largest and biggest display screen in South Korea.
It shows the ocean waves and denotes how they can represent peace, quiet, and calm. This campaign can help you get the calm you need by transporting you into deep meditation. The 3D display has realistic ‘damp lines’ on the screen where the wave splashes and these lines make the illusion look more like a real water tank.
17. Samsung Z-Fold4 and Zflip4 3D Billboard in Singapore
The 3D billboard in Orchard Rd Singapore features a massive curved screen displaying various ad content for brands, including Samsung. This screen was integrated to promote the latest Samsung Z-Fold4 and Zflip4 phones.
The content brought a touch of life and tech splendor to the shopping landscape. The 3D advertisement showcased the features of these phones, the flexibility, the camera’s quality, and the Bora color scheme now available.
18. Playful Pandas 3D Billboard in Chengdu
In Chengdu, China, a fascinating 3D sight involving two adorable pandas engrossed in their playful antics as they are seen eating and rolling around on a giant 3D screen. This unique spectacle in Chengdu showcases the city’s dedication to preserving its natural treasures and highlights how they harmoniously blend technology and wildlife conservation.
19. Cat Day Pokemon 3D Billboard in Shinjuku
Pokémon Go unveiled an extraordinary 3D billboard advertisement to commemorate Cat Day. The enchanting display commences with the iconic Pikachu joining forces with the Pokémon Go logo, instantly captivating viewers. The scene undergoes a captivating transformation in seconds, transporting us into a vibrant tropical forest backdrop.
This lush setting swiftly becomes inhabited by an array of delightful cat figures, playfully appearing and disappearing across the Cross Shinjuku Vision 3D billboard. These whimsical feline characters seemingly come to life, interacting with the building and extending a playful greeting to the mesmerized onlookers.
It’s as if they are brimming with joy, inviting everyone to join in the excitement. As the spectacle unfolds, the tropical backdrop intermittently bursts into life with dazzling displays of fire, ice, or water cascading from the frame. The combination of vibrant visuals and dynamic effects creates an immersive experience that celebrates the spirit of Cat Day in a truly magical way.
20. Google x Samsung 3D Billboard in New York Times Square
In 2022, Google collaborated with Samsung and used a 3D billboard in New York Times Square to promote Google Assistant on Z Flip 4. The display featured an animated “Ludacris” Bridges with the pitbull featured on the cover of “Word of Mouf,” his 2001 album. The marketing goal was to appeal to Gen-Zs and millennials, and it was attained.
21. Asahi Beyond Expected 3D Billboard in Hong Kong
The first alcohol brand to set up a 3D ad campaign in Hong Kong was Asahi. The company launched its first 3D billboard in the heart of the Causeway Bay district. The initiative is an extension of the brand’s campaign platform “Beyond Expected,” which unveils the unexpected experiences that modern Japan brings. The ad starts with a 6-second reveal of Asahi’s canned beer and ends with a 15-second brand reel.
22. ‘Du’ and Havas Middle East 3D Billboard in Dubai
‘Du,’ in collaboration with Havas Middle East, a media agency, has crafted a captivating 3D advertisement to showcase its unlimited national data power plans in a truly immersive manner. The campaign ingeniously presents various forms of content, including texts, animations, and more.
This dynamic display effortlessly exhibits vast amounts of data on a single screen, ensuring an easy and immersive understanding of the advertising message. By leveraging the power of 3D technology, ‘Du’ has created an engaging experience that captures the viewer’s attention. The seamless integration of different content elements effectively communicates the benefits and features of their unlimited data plans.
23. The Australian Open 3D Billboard in Melbourne
The gigantic digital screen at the intersection of Bourke Street and Swanston Street in Melbourne is a remarkable 3D billboard measuring 236 square meters. The advertisement on this display begins by featuring a collage of different individuals and then highlights one person separately. This captivating presentation offers a sneak peek into the innovative vision of transforming tennis at the Australian Open.
24. Circle.Life 3D Billboard in Paris
As 3D advertising evolves, various companies and individuals continue to leverage it for our purposes. We see many displays in Paris showcasing new products, events or even entertaining the audience. One of these impressive displays is the ad for Circle. Life, the ad starts with a rotational circle. Then it transforms to a woman, the next slide, inexpensive data plans.
25. 52ft Bangkok 3D Billboard in Thailand
3D display builds a strong emotional connection between the audience and the advertising content, and this is no different from the spectacular 3D billboard launched in Bangkok, Thailand. The 52ft widescreen screen was unveiled in the Thai capital and can support resolutions of up to 2520 x 1560 pixels.
26. Dog 3D Billboard in Toronto—Advertisement by Fido
For one 3D billboard of Toronto stars a dog looking out at the street corner and waging its tail. This ad is for Fido—a Canadian mobile network operator providing smartphone and phone accessories solutions to a large audience. The display has a 3D effect because the dog’s paws and head overlap the black borders of the billboard.
27. Louis Vuitton 3D Billboard
Louis Vuitton recently introduced a mesmerizing 3D billboard that showcases animated designs inspired by the enchanting world of their polka-dotted trunks. This captivating display features a flower-like creation emerging from one of the trunks. To everyone’s surprise, it is the work of Yayoi Kusama, a renowned Japanese contemporary artist, inviting viewers to her art world.
28. 3D Billboard USA
Some of the finest, most immersive, and most creative 3D designs are in various states in the USA, including NYC, Chicago, and Texas. Many companies, including BMW, Balenciaga, and Nike, American Eagle Store, have combined creative design and 3D effects, making them highly memorable.
29. Netflix 3D Billboard—Resident Evil Series
Netflix’s Resident Evil 3D Billboard is one of the best and most life-like 3D campaigns. The scene starts with a being (Licker) trying to break out of the glass. It successfully broke out, and Netflix used its terrifying advantage to promote the launch of its new live-action “Resident Evil” series. The ad was brief but engaging and will surely leave a lasting impression on whoever sees it.
30. Final Fantasy 14 Billboards
The Final Fantasy 14 Billboards are mounted in Austin and Houston, Texas. The advertising content focuses on showing multiple violations of FFXIV’s terms of service and spotlights the modding. While many people think it is offensive and cringy, others see it as a threatening action that could negatively impact the larger community.
Everything You Need to Know About 3D Billboards
Keep reading if you’ve wondered how 3D billboards work or their evolution from the early static billboards to using naked-eye 3D to improve ad engagement.
What are 3D Billboards?
Advertisers leverage the power of 3D billboards to craft a captivating optical illusion, engrossing viewers in a direct and interactive experience with the advertising content. These billboards employ Naked Eye 3D technology to eliminate the need for glasses before an audience can engage with videos and graphics in a vivid, lifelike, and immersive manner.
How Do 3D Digital Billboards Work?
These billboards utilize a combination of physical structures and digital screens to achieve their unique effect. At the core of 3D digital billboards are large LED screens or digital displays showcasing high-resolution images, videos, and animations. The physical elements of the billboard enhance the 3D effect and include various materials like foam, metal, or plastic, shaped and positioned in a way that extends outward from the screen surface.
Advertisers and designers use specialized software to create visually appealing and engaging content tailored to the billboard’s unique characteristics. This involves designing 3D models, incorporating motion effects, etc. The digital screens behind the physical structures are then synchronized with the content to create natural 3D views.
Out-of-Home or OOH Advertising
Unlike online or television advertisements, OOH advertising targets people outside their homes, such as on their daily commute, shopping, or engaging in recreational activities. Out-of-home (OOH) advertising encompasses various formats, including billboards, posters, transit ads, street furniture ads, digital signage, and more. These displays are strategically placed in high-traffic areas like busy streets, shopping centers, airports, bus stops, and train stations to maximize visibility and reach.
Digital-Out-Of-Home Advertising
Unlike traditional out-of-home advertising, which consists of static billboards or posters, digital out-of-home advertising utilizes screens to display dynamic and interactive content. Advertisers can use LED screens, video walls, interactive kiosks, digital signage integrated into public transportation, and creative Led displays to achieve the desired results.
These 3D billboard screens can be programmed to display different ads based on location, weather conditions, or even the audience’s demographics, allowing advertisers to tailor their messages to specific audiences and maximize the impact of their campaigns.
Advantages: What Makes 3D Billboards Great for Advertising?
This modern display offers many advantages to businesses. 3D advertising creates an emotional connection between the viewer and the brand. The display is alive and allows the audience to engage hands-on with ad content. Other benefits of 3D ads include;
- Attention-grabbing: Three-dimensional billboards combine physical structures and intuitive design techniques makes them stand out from traditional flat billboards, ensuring they leave a lasting impression.
- Competitive Edge: The advertising world is filled with many enterprises vying for attention. Three-dimensional billboards offer a unique and differentiated approach in a crowded advertising landscape. Their nature sets them apart from traditional advertising displays, making them more attention-grabbing and allowing brands to stand out from competitors.
- Enhanced Brand Image and Perception: The innovative and creative nature of 3D video ads can enhance your brand’s image and change customers’ perceptions. Investing in visually appealing and impactful advertising can demonstrate your commitment to creativity and engaging storytelling and influence how consumers perceive you.
- Targeted Placement: Advertisers can select locations that align with their target demographic, ensuring that their message is seen by the right people at the right time, increasing the effectiveness of their advertising campaigns.
What Are the Challenges of 3D Digital Billboard Advertising?
Here are a few key challenges associated with 3D digital billboard advertising:
- Cost: Creating and maintaining 3D digital billboards costs more than traditional advertising. 3D advertising screens, specialized software, and the design and fabrication of 3D physical elements incur significant expenses, and ongoing maintenance and updates may also add to the overall cost.
- Technical Complexity: Implementing 3D digital billboards requires technical expertise. Designing and aligning the physical structures with the digital content can be complex, and it requires skilled professionals who understand both the creative and technical aspects.
- Regulations and Permits: Adhering to local regulations and obtaining necessary permits can challenge 3D anamorphic billboard advertising. Different jurisdictions may have specific guidelines regarding outdoor advertisements’ size, placement, and content.
Factors to Consider When Setting Up 3D Billboards
When considering setting up 3D billboards for your business or an event, many factors come to mind. Adhering to most of these concerns will ensure a successful and impactful display. Here are some key factors to keep in mind:
- Target Audience: Understand the target audience’s demographics, behaviors, and preferences. Tailor the design, messaging, and placement of the 3D billboard to resonate with them, ensuring that it captures their attention and delivers a relevant message.
- Location: When choosing a location to place your 3D ads, consider high-traffic areas where the target audience is likely to present. Assess the visibility from different angles and ensure the billboard is positioned to maximize exposure to passing pedestrians or vehicles.
- Lighting: Evaluate the lighting conditions in the chosen location to optimize the visibility of the 3D billboard. Consider both daytime and nighttime visibility, and assess if additional lighting is required to enhance the impact of the display during different times of the day.
- Budget: Establish a realistic budget for the setup and ongoing maintenance of the 3D billboard. Assess the potential return on investment (ROI) by evaluating the expected reach, engagement, and brand exposure.
Which Company Is the Top 3D Billboard Manufacturer?
NSE LED is among the leading 3D advertising display manufacturers in the industry. That’s why their 3D billboards are crafted using the latest technologies and high-quality materials, ensuring exceptional durability, longevity, and excellent display quality to light up even the palest locations.
Whether it’s a towering structure in the heart of the city or a captivating display along a bustling highway, their billboards are built to withstand the elements and maintain their brilliance. Serving over 100 countries across the globe, they go above and beyond to provide unparalleled customer service, ensuring seamless execution and a hassle-free experience.
Contact NSE LED today and join the thousands of satisfied customers enjoying 7/24 after-purchase support.
The Future of 3D Digital Billboard Advertising
Imagine walking down a busy street and suddenly seeing a 3D ad come to life before your eyes, allowing you to interact with it using AR glasses or a VR headset that’s the power of 3D out-of-home advertising. With the help of sophisticated computer-generated imagery (CGI) and animation techniques, advertisers can create visually stunning and lifelike advertisements that capture viewers’ attention.
How Much Does a 3D Billboard Cost
3D billboards are more expensive than traditional static billboards due to the additional costs of creating and installing 3D elements. The average cost of having a three-dimensional billboard advertisement is between $2,000 to $20,000 monthly. Still, other factors such as manufacturer, location, display technology, design complexity, etc., also contribute to the 3D billboard cost.
