When it comes to the cut throat competition witnessed in the advertising world, 3D billboard ads are the cream of the crop. By manipulating how the brain perceives depth, 3D billboards bring to life superimposed 2D images. Such billboards straddle building exteriors in global cities like New York, Tokyo and London.
Examples of Common Immersive 3D Advertising
1. WhatsApp (Piccadilly Circus, London)
When WhatsApp introduced new privacy and security features for its users, it unveiled a 3D ad presentation to go with the same. The ad featured a building enclosing a metallic cladding that in turn enclosed a vault shown to secure a voice note.
2. Fortnite and Balenciaga (Times Square, NY)
These two companies collaborate on an immersive 3D ad featuring the character Doggo. The character is shown laying back in a Fortnite hood before snapping his fingers to reveal the Balenciaga logo on the roof.
He then goes on to look at the people before going on one knee and extending outwards. He then snaps his finger again and the lights go out revealing a dark screen. Fortnite is a video game backed by Epic Games whereas Balenciaga is a Spanish luxury fashion brand.
3. Vivo (Shenzhen, China)
The 3D billboard in Shenzhen unlike other cities is not straddling the building walls but is instead constructed on the ground. This particular ad campaign was to launch the Vivo X80.
The phone is seen emerging from a waterfall revealing the camera first. The rest of the body is then shown before turning to reveal the screen. The image is then rotated as the water clears off the phone’s surface.
4. H&M (Piccadilly Circus, London)
Featuring Zlatan Ibrahimović, this fast-fashion maker presents a 3D animated billboard encouraging everyone to get moving, however they move. It features persons in a box-like enclosure doing activities like dancing, playing football, skipping rope, meditating, and kickboxing.
5. Samsung (Times Square, NY; Piccadilly Circus, London; K-POP Square, Seoul)
Samsung created the Tiger in the City ad campaign to promote its Galaxy flagship. The ad features a giant tiger that illuminates the screen by tapping a red button before staring into space. The Galaxy logo forms and the tiger tries to claw through it first.
Unsuccessful attempts cause the tiger to finally growls through the wording which then disappears. The question Ready to break the rules? Shows and the tiger leaps forward towards it breaking through the glass display. This is in symbolism to Samsung’s ability to break into new frontiers.
6. Call of Duty (Piccadilly Circus, London)
Prior to the full game release of Call of Duty: Modern Warfare II, Activision (the publishing company) launched a 3D advertisement. The ad features the in-game-character Soap MacTavish smashing through glass and disconnecting power.
It then shifts to an outdoor scene, showing an emerging Ghost character. As the iconic Call of Duty emblem appears on the screen, green strobe lights illuminate the audience.
7. Lenovo (Piccadilly Circus, London)
As the official tech partner for Formula I, Lenovo utilizes the Lights to depict a race car bursting into a house. It scatters pillows, makes a sharp turn, and speeds off how it came. The 3D feature also incorporates actual race images to capture the essence of racing.
8. Wuhan Donde Real Estate (Taikoo Li, Chengdu)
Viewers are treated to a gently roaring lion briskly walking forward under the foliage of a humongous tree. The king of the jungle then makes a sudden leap landing on a terra formation before letting out a thunderous roar.
It walks along the terraform that seems to protrude outside the screen where it rests at the edge on its hind legs. The background turns from day into night with a rising full moon accompanied by one last thunderous, earth-shaking roar from the big cat.
9. Dustin Brown and YOOM (Figueroa St./Pico Blvd, Los Angeles)
The Israeli AI 3D reconstruction tech company partnered with the LA Kings legend Dustin Brown in this ad campaign. The ad features Dustin smashing an opponent through the glass before waving. He then bends to pick up the Stanley Cup and lifts it aloft above his head.
10. Public Media Art-Art Performance (K-POP Square, Seoul)
Another appearance sponsored by Public Media Art dubbed Art Performance, features the semblance of a man in a fluid-filled cavity. He extends his hands outwards to reveal a colorful tone before retreating.
The image then transitions to another similar being that sees the duo engage in what is more like artistic gymnastics. The presentation ends with the two locking their hands in a handshake.
11. Amazon Prime (Piccadilly Circus, London)
In promotion of its fantasy series The Wheel of Time, Amazon Prime Video rented out Piccadilly Lights for this immersive 3D experience. The display starts with a hand stretching out before turning to the open palm.
The hand retreats and a hooded demon-like figure leans out with a viper slithering along the edge of the window display. It disappears back into the screen, upon which the figure gapes forward with its mouth open revealing its scary viper-like teeth. It is then sucked back into the screen.
12. Versace (Piccadilly Lights, London)
The luxury Italian fashion house showcases its Greca Goddess Bag in this enthralling display. The ad begins with the bag strapped over the shoulder of a woman bearing the likeness of a goddess facing away.
She then turns and holds the black leather bag out towards the square, then in her hands, admiring its details. When she notices people staring, she leans back and draws her curtains revealing the Versace word logo.
13. Roewe (Shenzhen, China)
In this ad feature for their RX5 Plus model, viewers watch as the SUV makes drifting turns. It then makes an audacious turn that seems to take it beyond the edge of the screen. A popular figure then appears and waves before revealing the car key in his open palm.
He tosses the key to the side and watches as the key boomerangs back floating across past him. The key then streaks into characters revealing the vehicle model. The ad ends with a close-up shot of the figure’s face nodding in acknowledgment.
14. Universal Studios Hollywood (Figueroa St./Pico Blvd, Los Angeles)
The anamorphic display captures Mario, Bowser, and other guests having fun while racing before closing up on a fist-pumping Mario. The ad promotes the new activity unveiled by Universal Studios in Super Nintendo World.
15. Nike (Shinjuku Station, Tokyo)
The 3D ad for Nike Air Max shoes starts with a branded Nike shoe box that opens up to reveal a red, grey and white sneaker. Animated robotic arms then go on to reconstruct the shoe into different colors.
It then transitions into a silhouette resembling geese that is then actually revealed to be a pair of hands working on a custom shoe design. This follows other montages of shoe designs before it started with the branded shoebox.
16. IWC Schaffhausen (Piccadilly Circus, London)
The Swiss luxury watchmaker launches The Big Pilot campaign with a 3D display at Piccadilly. The leather-strapped automatic time pieces are displayed in both horizontal and vertical configurations. They are then rotated to reveal the intricate mechanics behind the hand movements.
17. Meta Quest 2 (Piccadilly Circus, London)
The ad campaign for the all-in-one VR headset Wish for the Extraordinary encompasses several futuristic elements. It begins with a wide receiver jumping out of the Meta Quest 2 box before receiving a pass beyond the screen.
It then cuts to another box from which red and blue lightsabers pop from and cut through cube forms. Santa and his High Magistrate passenger then pop out with a rollercoaster truck. Finally, a figure in a spacesuit trying to reach out is pulled back into the box.
The ad ends with the VR set, popping out and back into the box
18. Mercedes Benz (K-POP Square, Seoul)
The automobile ad features a Mercedes Benz EQE driving through different environments. It begins with a ride through the streets of what seems to be a desolate city with an electrically charged atmosphere. The sedan then extends beyond the screen and reappears now in a country road going past trees.
The car reverses and the image transitions to appear like the vehicle is falling off the building with the plates reading “The New EQE”. It then closes out with the ubiquitous three-pointed logo of Mercedes Benz and the initials EQE.
19. Louis Vuitton and NIKE (Chengdu, China; Times Square, New York)
This campaign was by French fashion powerhouse Louis Vuitton alongside, sporting giant Nike under the custody of Virgil Abloh (fashion designer). Focusing on the Nike marquee Air Force 1 the campaign highlights several AF1 designs.
20. AUDI (K-POP Square, Seoul)
The anamorphic marketing efforts for the Audi Q4 e-tron were dubbed “Future is an attitude”. The ad begins with the car enclosed in a room with the roof opening up. It is then lifted outward as the room transforms, repositioned, and driven to a smooth stop.
The vehicle is then lifted, rotated outward, and back in a reverse position. It is then engulfed in a dark theme spanning right to left revealing the model name, four-ring logo, and tag in white.
21. BMW (K-POP Square, Seoul)
BMW launched the M50 Jahre Edition as a limited edition with exclusive and unique design features to mark its diamond jubilee. The models were based on the high-performance M4 and M3 sports cars and featured a stunning 3D ad to boot.
The ad commences with the victorious 1973 E9 race car breaking through a wall before turning to indicate its rally number 12. As it drives past, the year’s countdown from 1972 to 2022 the car changes into the current green offering. This is amidst light displays in the BMW blue, violet, and red.
22. Google x Samsung (Times Square, New York)
These two conglomerates collaborated to celebrate Samsung’s Galaxy Z Flip 4 amazing quality with Google Assistant’s hands-free experience. The ad featured Ludacris and was tagged “The new way to selfie. Just like that.”
In the interactive display, an animated Ludacris asks Google to play his hit song Stand Up. It is then played on the Galaxy Z Flip 4 whereupon Ludacris asks it to take a selfie alongside his pet dog. The rap superstar then takes one of his records and throws it in the manner of fetch.
The dog leaps out of the screen appearing to run after it. Bronze Bridges finally asks for another selfie as the curtain drops revealing the corporate logos of Samsung and Google.
23. Samsung (K-POP Square, Seoul)
The Inspired by Nature in 3D campaign sought to promote Samsung’s latest model of its Galaxy flagship the S23 series. The concept features a swimming turtle with the Galaxy logo forming before the turtle swims through it.
The turtle then appears to break through the display as if it were an aquarium. The screen then transitions into a dark display featuring the sleek phone turned to where the stylus is ejected. The stylus scribbles the words ‘inspired by nature” before two similar phones are captured alongside the flagship.
24. RTFKT x NIKE (Shibuya Crossing)
RTFKT creates virtual sneakers in an attempt to merge fashion with gaming aspects. Their collaboration with Nike was targeted towards unique designs of the Air Force 1 shoes. The campaign featured different shoe designs in techno-forward displays capturing various gaming thematic.
25. BMW (Times Square, NY)
In the digital marketing of the BMW XM in the American subcontinent, BMW went for a 3D ad. The compact SUV emerges from an underground garage and starts a drive that sees it descend a steep slope.
At the base of the slope, the Beemer makes a sharp turn that sees it skid at the edge of the display. It holds the ground and stabilizes driving off back into the underground garage. As the garage door shuts, the wordings ultimate power, and ultimate luxury appear followed by the car model name and logos.
26. RayBan (Times Square, NY)
The 3D advert for the luxury eyewear maker was shot by FotoFetch and captioned “the gift of now”. The Meta-enabled glasses were marketed as capable of filming, hearing, and sharing data. The advert begins with a box being unwrapped to reveal the glasses which are rotated throughout looking out the display.
27. Coca-Cola (Times Square, NY)
With a tag stating, the holidays are magic when we share them, this immersive ad features a mother-and-son collaboration. An excited young boy waves from his upper room surrounded by gifts. He selects one and throws it down a chute emblazoned with the word Coca-Cola before skidding down a ladder.
Simultaneously, the mother is in the lower chamber drinking from a Coke bottle. As soon as the boy touches down, he jumps into an embrace with the mother. The light dims and a gift box pops forward to open up revealing the words Coca-Cola.
28. Glenfiddich (Piccadilly Circus, London)
This simple advert promoting the Scottish single malt whisky shows a picture of the bottle with the wordings “Where Next?” displayed below. A wandering and seemingly curious deer, which is the symbol of the whisky, approaches, turns, and appears to view the product placement. It then turns back, focuses, and leaps forward out of the screen, as if in response to the aforementioned question.
29. JEEP (K-POP Square, Seoul)
Jeep Wrangler released a 3D ad in Seoul for their plug-in hybrid electric SUV brand 4XE. These vehicles are demonstrated to power adventure and take off-road exploration to new heights on all-electric power.
In the commercial, the Wrangler reverses aggressively in a river gorge appearing to almost fall off the screen before driving off. It makes a turn and returns at speed before turning and drifting across the edge of the display.
This display forms a mist and the jeep bursts forward breaking through and appearing to fall off the building alongside glass shards. The screen darkens and the words “Our green is not mild” develop in white.
30. Final Fantasy XVI (Shinjuku Station, Tokyo)
The role-playing game by Square Enix found a home on the giant LED displays of Tokyo. This ad is part of the promotion efforts of the PlayStation 5 staple. It features an animated cat with a burning tail running over buildings before landing in a gift box.
As you can see, 3D billboard advertising is really transforming the digital marketing industry. Depending on you unique requirements, you can customize these advertising platforms to you unique specifications.
At NSE, we help you design all your custom immersive 3D bill boards according to your market needs – contact us now for inquiries.
How 3D Billboard Work – Source: NSE
3D Billboard – Source: WIKIPEDIA
Virtual Advertising – Source: WIKIPEDIA